Entreprise :
Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains.
It boasts:
- A uniquely international common core program for all undergraduate students, providing the basis for a well-rounded global education.
- Rich academics, in English, encouraging choice and experimentation, in all schools and programs of study.
- A comfortable, safe, exciting residential student life on campus, featuring hundreds of University student-run activities, with over 96 percent of undergraduates living on campus with roommates from around Morocco and the four corners of the world.
- The peace and pleasures of Ifrane, a center for outdoor exploration of mountains, streams, lakes, and more, with many entertainment options and easy access to major cities such as Rabat, Casablanca, Fez, Meknes, and more.
Poste :
Position Description Summary:
The Media Officer is responsible for the strategy, implementation, and monitoring of the company’s digital and media activities. They ensure brand visibility and engagement across all digital channels while optimizing campaign performance and monitoring market trends.
Main Duties:
1. Website Management and Optimization
• Regular updates of website content.
• SEO optimization of pages to improve organic ranking.
• Monitoring website performance (traffic, conversions, engagement).
• Coordination with technical and creative teams for updates and improvements.
2. Digital Campaign Strategy and Oversight
• Development of digital campaign strategies (paid advertising, display, social ads, email marketing).
• Planning and coordination of advertising campaigns across various channels.
• Monitoring and supervising campaign execution to ensure consistency and effectiveness.
• Analysis of results, preparation of performance reports, and optimization recommendations.
3. Social Media Management and Community Engagement
• Daily management of social media accounts (LinkedIn, Facebook, Instagram, Twitter, TikTok, etc.).
• Creation and scheduling of engaging content aligned with brand strategy.
• Community interaction, moderation, and responding to messages/comments.
• Monitoring online reputation and managing potential crises.
4. Digital Monitoring and Analytics
• Tracking digital trends, innovations, and industry best practices.
• Competitive analysis and monitoring of competitors’ online presence.
• Reporting on campaign and digital activity performance (ROI, KPIs, engagement rate, traffic).
• Proposing improvements based on insights and emerging trends.
• CRM tracking (HubSpot) lead management and continuous reporting.
Profil recherché :
Qualifications:
Education: Bachelor's or master's degree (Bac +3/5) in Digital Marketing, Communication, Web, or related field.
Experience: Minimum of 3 years in managing digital campaigns and social media.
Personal and Behavioral characteristics / IT skills
Technical Skills:
• Proficiency in web content management tools.
• Knowledge of SEO, Google Analytics, Google Ads, and performance tracking tools.
• Mastery of social media management tools (Hootsuite, Buffer, Meta Business Suite…).
• Knowledge of graphic and video creation tools (Photoshop, Canva, Premiere…).
Behavioral Skills:
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Analytical mindset and ability to interpret data to support decision-making.
• Excellent written and verbal communication skills.
• Creativity and ability to anticipate digital trends.
Key Performance Indicators (KPIs)
• Website traffic and SEO ranking.
• Engagement and growth across social media platforms.
• ROI and performance of digital campaigns.
• Quality and responsiveness of community management.
• Ability to identify and leverage new digital opportunities.
Languages : French and English
Deadline: 14 December 2025, at midnight.