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SEO & GEO Specialist

localisationRabat, Rabat-Salé-Kénitra, Morocco

Entreprise :

Joining Cnexia is choosing to be part of an ambitious project that values Innovation, promotes Continuous Learning and enables all tech champions to fulfill their creative dreams. At Cnexia, we do more than support the clients of our world-class network and services. We develop innovative solutions and create original multiplatform media content. In fact, we're revolutionizing how Canadians communicate on the web, interact with Mobile Apps or benefit from an AI-enhanced experience. Proud of our status as a fully owned Moroccan subsidiary of the largest Canadian Telecom company, we have been ceaselessly growing our team since 2021. With over 1100 employees, mainly based in Fez, we have expanded in the northern region of the kingdom with our Brand-new state of the art site in Technopolis Rabat. If you are ready for this challenge, we invite you to join a community that values bold ideas and professional growth all in an engaging multi cultural world-class environment.

Poste :

-Technical SEO:Conduct technical SEO audits to identify website issues that impact search engine rankings.Implement technical SEO fixes, including optimizing site architecture, improving page speed, and ensuring mobile-friendliness.Monitor website performance using Google Search Console and other analytics tools.Stay up-to-date with the latest technical SEO best practices and algorithm updates.-GEO (Gen AI Engine Optimization):Develop and implement strategies to optimize content and website structure for Gen AI platforms.Research and identify relevant keywords and search prompts for Gen AI engines.Analyze Gen AI search results and user behavior to identify opportunities for improvement.Stay up-to-date with the latest trends and developments in Gen AI technology.

Profil recherché :

-Technical SEO:

  • Conduct technical SEO audits to identify website issues that impact search engine rankings.
  • Implement technical SEO fixes, including optimizing site architecture, improving page speed, and ensuring mobile-friendliness.
  • Monitor website performance using Google Search Console and other analytics tools.
  • Stay up-to-date with the latest technical SEO best practices and algorithm updates.

-GEO (Gen AI Engine Optimization):

  • Develop and implement strategies to optimize content and website structure for Gen AI platforms.
  • Research and identify relevant keywords and search prompts for Gen AI engines.
  • Analyze Gen AI search results and user behavior to identify opportunities for improvement.
  • Stay up-to-date with the latest trends and developments in Gen AI technology.

-Content SEO (Asset):

  • Assist in the development of SEO-friendly content for our websites and marketing materials.
  • Conduct keyword research to identify relevant topics and search terms.
  • Optimize existing content for search engines and Gen AI platforms.

-Reporting and Analysis:

  • Track and report on key performance indicators (KPIs), including organic traffic, conversion rates, and Gen AI search prompt effectiveness.
  • Analyze data to identify trends and insights, and make recommendations for improvement.
  • Collaborate with the SEO/GEO Senior Specialist to develop and implement SEO strategies.

Profile main requirements (must have qualifications) :

  • University or college degree in Marketing, Communications, or a related field.
  • Excellent communication skills in english
  • Minimum of +3 years experience in similar role
  • Strong understanding of SEO principles and best practices.
  • Passion for and understanding of AI search applications and technologies.
  • Proficiency with Google Search Console is a must.
  • Experience with website analytics tools (e.g., Google Analytics).
  • Familiarity with keyword research tools.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.