Brand Manager - Oncology & Specialty Care

Job Purpose

Lead brand strategy and execution for oncology and specialty care in Morocco while working closely with medical, sales, market access, and external partners to turn insights into practical plans that improve patient care. This role offers strong opportunities to grow your commercial skills, influence patient outcomes, and contribute to GSK's mission of uniting science, technology and talent to get ahead of disease together.

Key Responsibilities

• Build and deliver brand and lifecycle plans for oncology and specialty care tailored to the Morocco market.
• Lead launch readiness plans and business cases to introduce GSK pipeline in oncology and specialty care.
• Design and run integrated omnichannel campaigns for healthcare professionals and stakeholder groups.
• Translate market, clinician and patient insights into concrete actions that improve access and outcomes.
• Work cross-functionally with medical, market access, sales and agencies for aligned execution and successful launches.
• Equip field teams with training, materials and tools to support correct patient identification and appropriate use.

Additional Responsibilities

• Track brand performance, manage budget and report key metrics to inform decisions.
• Ensure compliance with GSK's internal policies and local regulatory requirements in all marketing activities.
• Lead demand analysis and ensure accurate forecasting for portfolio.
• Assess quality and risks related to the business, including risk mapping and business continuity plan.

Work Environment

This role offers a hybrid working model with regular field activity as required.

Required Qualifications

• Bachelor's degree in life sciences, pharmacy, business, or related field.
• Minimum 3 to 5 years' experience in pharmaceutical marketing, brand management, or related commercial roles.
• Direct experience in oncology or another specialty therapy area.
• Experience with product launches and lifecycle management in oncology or specialty care.
• Proven ability to design and deliver omnichannel campaigns and sales enablement materials.
• Demonstrated use of data and analytics to shape marketing strategy and measure impact.
• Fluent in French and Arabic and proficient in English with strong written and verbal communication skills.

Key Soft Skills

• Team player who listens, learns and shares knowledge.
• Clear communicator who writes and speaks simply and directly.
• Curious and analytical thinker who turns insights into action.
• Ethical and accountable; comfortable working in a matrix environment.