Brand Manager - Oncology & Specialty Care

Casablanca, Casablanca-Settat

Publié il y a moins de 24 h

Décryptage du poste par Postule AI

Résumé du rôle

GSK seeks an experienced Brand Manager for oncology and specialty care in Morocco. This role combines strategic brand development with cross-functional collaboration to drive product launches and market access. You'll lead omnichannel campaigns, manage budgets, and translate clinical insights into actionable marketing strategies. The position requires 3-5 years of pharmaceutical marketing experience, direct oncology expertise, and fluency in French, Arabic, and English. Based in Casablanca with hybrid flexibility, this is an ideal opportunity for a commercially-minded professional passionate about improving patient outcomes in specialty care.

Exigences clés (estimation)

Build and deliver brand and lifecycle plans for oncology and specialty care tailored to the Morocco market.
Lead launch readiness plans and business cases to introduce GSK pipeline in oncology and specialty care.
Design and run integrated omnichannel campaigns for healthcare professionals and stakeholder groups.
Translate market, clinician and patient insights into concrete actions that improve access and outcomes.
Track brand performance, manage budget and report key metrics to inform decisions.
Work cross-functionally with medical, market access, sales and agencies for aligned execution.

Compétences

Pharmaceutical marketing and brand management expertiseDirect experience in oncology or specialty therapy areasOmnichannel campaign design and sales enablementData analytics and marketing measurementProduct launch and lifecycle managementFluency in French, Arabic and EnglishCross-functional collaboration and stakeholder engagementMarket access and reimbursement strategy knowledge

Niveau estimé

This role requires 3-5 years of direct pharmaceutical marketing, brand management, or commercial experience, with specific expertise in oncology or specialty therapy areas. You should have proven track record in product launches and omnichannel campaign execution.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: HybrideConfiance 100%
Niveau d'expérience: 3–5 ansConfiance 95%
Fonction: Marketing / CommunicationConfiance 95%
Secteur: PharmaceutiqueConfiance 100%
Niveau d'études: Licence / Bac+3Confiance 90%
Langues: Français, Arabe, AnglaisConfiance 100%

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

Job Purpose

Lead brand strategy and execution for oncology and specialty care in Morocco while working closely with medical, sales, market access, and external partners to turn insights into practical plans that improve patient care. This role offers strong opportunities to grow your commercial skills, influence patient outcomes, and contribute to GSK's mission of uniting science, technology and talent to get ahead of disease together.

Key Responsibilities

Build and deliver brand and lifecycle plans for oncology and specialty care tailored to the Morocco market.
Lead launch readiness plans and business cases to introduce GSK pipeline in oncology and specialty care.
Design and run integrated omnichannel campaigns for healthcare professionals and stakeholder groups.
Translate market, clinician and patient insights into concrete actions that improve access and outcomes.
Work cross-functionally with medical, market access, sales and agencies for aligned execution and successful launches.
Track brand performance, manage budget and report key metrics to inform decisions.

Required Qualifications

Bachelor's degree in life sciences, pharmacy, business, or related field.
Minimum 3 to 5 years' experience in pharmaceutical marketing, brand management, or related commercial roles.
Direct experience in oncology or another specialty therapy area.
Experience with product launches and lifecycle management in oncology or specialty care.
Proven ability to design and deliver omnichannel campaigns and sales enablement materials.
Demonstrated use of data and analytics to shape marketing strategy and measure impact.

Work Environment

This role offers a hybrid working model with regular field activity as required. You will work in a matrix environment, managing external agencies and collaborating across functions.

Key Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.

Cette description d'emploi a pu être reformatée par Postule pour améliorer sa lisibilité et sa présentation. Le contenu et les informations restent fidèles à l'offre d'emploi originale. .

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