Business Development Manager - French Africa

Position Summary

We are seeking a dynamic and results-driven Business Development Manager (BDM) to drive growth, build strategic partnerships, and expand our customer and channel network across French Speaking Africa based in Casablanca. The ideal candidate should have experience in selling IT or cybersecurity solutions, and a solid network within selected channel partners, enterprise and government sectors. This is a quota-carrying role focused on developing new business opportunities while nurturing key relationships with customers, resellers, system integrators, and vendors.

Key Responsibilities

Business Development & Sales

• Identify, develop, and close new business opportunities with enterprise, government, and mid-market customers.
• Build and grow a robust sales pipeline in alignment with company objectives.
• Generate demand for distributed solutions (cybersecurity, cloud, networking) through direct and channel-led approaches.

Channel & Partner Engagement

• Develop and manage strong relationships with channel partners, resellers, and system integrators within French Africa region.
• Coordinate joint go-to-market activities and enablement initiatives with selected partners.
• Ensure partners are aligned, engaged, and certified on relevant products and services.

Customer & Vendor Relations

• Serve as the main point of contact for key customer accounts and strategic vendors in the market.
• Collaborate with vendor account managers on pricing, pipeline building, and marketing initiatives.
• Represent the company at industry events, exhibitions, and meetings.

Planning & Reporting

• Develop a country-specific business development plan and execute against agreed KPIs and revenue targets.
• Provide accurate sales forecasts, market insights, and competitor intelligence.
• Maintain records in CRM systems and prepare regular progress reports.

Knowledge & Development

• Obtain necessary sales and pre-sales trainings and certifications for assigned products and vendors.
• Develop deep understanding of networks, information security, software sales, and volume licensing.
• Maintain regular interest in upskilling and learning new technologies and products.

Required Qualifications & Skills

• Bachelor's degree in Business, Information Technology, or a related field.
• 2-5 years of sales or business development experience in French Africa or Morocco market, preferably in cybersecurity, IT distribution, or technology sales.
• Strong understanding of regional business landscape, especially government, oil & gas, finance, and telecom sectors.
• Proven track record in meeting and exceeding revenue targets.
• Excellent communication, negotiation, and relationship-building skills.
• Fluent in English; French and Arabic are strong advantages.
• Valid driving license and existing client network in assigned region preferred.

Benefits

• Competitive salary with performance-based incentives.
• Career progression opportunities within a regional organization.
• Exposure to leading global technology and cybersecurity vendors.
• Mobile phone for business activity.