Inyad

Content Marketing Specialist

Casablanca

CDI / Temps pleinSur site1–3 ansLicence / Bac+3Anglais, Français, ArabeMarketing / CommunicationInformatique / IT

L’essentiel du poste

Résumé par Postule AI

Inyad seeks a result-driven Content Marketing Specialist with 2-4 years of B2B SaaS or ecommerce experience to develop and execute a multichannel content strategy. The role involves creating diverse content formats—from social media copy to whitepapers and videos—while collaborating across teams to build awareness and drive engagement. The ideal candidate is a compelling storyteller fluent in Arabic, French, and English, with strong writing skills, SEO knowledge, and comfort in high-growth startup environments.

Vos missions

  • Develop and manage annual content strategy and calendar leveraging industry knowledge and local merchant culture understanding
  • Craft web and campaign copy across social media ads, landing pages, sales enablement materials, and email nurtures in Inyad's voice
  • Script and produce video content including customer stories, testimonials, and small business best practices
  • Drive creation of long-form lead generation content (whitepapers, webinars) and short-form content (blogs, articles, infographics)
  • Collaborate with marketing, design, and product teams to ensure asset completion and accurate product representation
  • Identify topics and content types that grow merchant community and user base through audience engagement analysis

Profil recherché

  • You are a compelling storyteller who can distill complex topics into engaging, accessible content
  • You have proven experience growing social media audiences and understanding what content resonates with users
  • You thrive in collaborative, fast-paced startup environments and are self-motivated with a bias for action
  • You possess exceptional writing and editing skills across multiple languages and content formats
  • You combine research depth with the ability to communicate nuance and authority on unfamiliar topics

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About the role

We are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. You will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, you will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.

Main Responsibilities

  • Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and understanding of local merchants' culture
  • Craft web and campaign copy in Inyad's voice and tone across social media ads, landing pages, sales enablement material, and email nurtures
  • Script and help produce video content including customer stories, testimonials, and best practices for small business management
  • Drive creation of both long-form lead generation content (whitepapers, webinars) and short-form content (blogs, articles, infographics)
  • Work closely with marketing, design, and product teams to facilitate asset completion and ensure accurate product representation
  • Identify topics to grow the merchant community and user base through audience engagement analysis

Required Qualifications

  • 2-4 years of experience in B2B SaaS marketing and/or ecommerce with content creation expertise
  • Bachelor's degree in Marketing, Journalism, or relevant field
  • Exceptional verbal, writing, and editing abilities in Arabic, French, and English
  • Proven ability to create whitepapers, webinars, blog posts, multimedia content, and sales collateral
  • Strong storytelling skills with ability to craft narratives that resonate with large audiences
  • Excellent research and editorial skills with understanding of SEO and social analytics
  • Experience growing social media audiences and recognizing engaging content types
  • Self-motivated, resourceful, and comfortable in fast-paced startup environments

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