Digital Marketing Specialist – Campaign Management & Optimization

Morocco

1,250 - 1,500 $ par mois

Décryptage du poste par Postule AI

Résumé du rôle

Digital Marketing Specialist role focused on campaign optimization and real-time management across paid advertising platforms (Meta, Google, LinkedIn) and email/SMS channels. You'll own campaigns post-launch, analyzing performance data and making continuous adjustments to improve results. Requires 2–5 years of hands-on campaign management experience, proficiency with major ad platforms, Adobe creative tools, and email marketing platforms. Remote position with flexible EMEA/APAC availability.

Exigences clés (estimation)

Plan, launch, and optimize paid campaigns on Meta, Google, and LinkedIn with real-time budget and targeting adjustments
Develop and test ad copy and creative with writers and designers, validating performance against conversion metrics
Build, execute, and optimize email and SMS campaigns in Klaviyo or Mailchimp with A/B testing on subject lines and timing
Analyze campaign performance data and translate insights into prioritized optimization recommendations
Coordinate with design, content, and project management teams to ensure on-time campaign delivery

Compétences

Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager expertiseAdobe Photoshop and Premiere for creative asset editing and preparationKlaviyo or Mailchimp email and SMS campaign managementCampaign performance analysis and data-driven optimizationFluent written English for customer-facing copyAI tool proficiency (ChatGPT or similar) for content acceleration

Niveau estimé

2–5 years of hands-on digital marketing campaign management required, with direct experience running paid ads on major platforms and owning campaign performance outcomes. This is a mid-level specialist role, not entry-level.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: Télétravail
Niveau d'expérience: 3–5 ans
Fonction: Marketing / Communication
Secteur: Autre
Langues: Anglais

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

About the Role

You'll manage paid advertising campaigns across Meta, Google, and LinkedIn, with a focus on real-time optimization. This isn't a set-and-forget position—you'll monitor live campaigns, analyze performance data, and continuously refine targeting, budgets, and creative based on actual results. You'll also coordinate email and SMS campaigns using Klaviyo or Mailchimp, working closely with writers, designers, and project managers to ensure campaigns launch on schedule and perform effectively.

Main Responsibilities

Plan, launch, and optimize paid campaigns on Meta, Google, and LinkedIn, adjusting budgets and targeting based on performance metrics
Collaborate with writers and designers to develop ad copy and creative assets, then validate performance against conversion data
Build, execute, and test email and SMS campaigns in Klaviyo or Mailchimp, optimizing subject lines and send timing
Analyze campaign performance data regularly and translate insights into actionable optimization recommendations
Coordinate with design, content, and project management teams to ensure timely campaign delivery and stakeholder alignment
Use AI tools like ChatGPT to accelerate ad variation drafting while maintaining independent judgment on final execution

What We're Looking For

2–5 years of hands-on experience running end-to-end digital marketing campaigns with measurable ownership of results
Proven expertise managing paid ads in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
Proficiency in Adobe Photoshop and Premiere for basic creative editing and asset preparation
Demonstrated experience launching and managing email or SMS campaigns in Klaviyo or Mailchimp
Fluent written English suitable for customer-facing copy and communications

Nice-to-Have Skills

Experience with ChatGPT or similar AI tools, SEO, Google Analytics, SEMrush, basic HTML/CSS for email templates, or advanced video editing.

Key Expectations

Reliable internet connection capable of supporting live campaign launches and client calls
Consistent punctuality and professional availability
Proactive identification and escalation of underperforming campaigns or anomalies
Reliable follow-through on commitments without requiring external reminders

Compensation & Schedule

$1,250/month for the first 90 days, then $1,500/month. Remote position, Monday–Friday, 9am–6pm (Pacific, Central, or Eastern time).

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