Digital Strategist - Social Media & Content Strategy

About the Role

As a Digital Strategist at VML, you will lead the development of cutting-edge social media and content strategies aligned with clients' brand and business objectives. You will serve as a social media expert, monitoring emerging platforms, formats, creators, and cultural trends while collaborating with creative teams to deliver innovative, performance-driven content strategies.

Main Responsibilities

• Lead and develop comprehensive social media and content strategies aligned with brand and business objectives
• Monitor and analyze real-time social media performance, identifying optimization opportunities across platforms
• Collaborate with creative teams to brief, co-create, and deliver relevant, distinctive content strategies and executions
• Translate complex data and insights into clear, actionable reports and strategic recommendations for clients and internal teams
• Stay abreast of emerging social media platforms, formats, creators, and cultural trends
• Ensure consistency, relevance, and innovation across all social touchpoints for assigned brands and campaigns

What You'll Need

• Minimum 5 years of experience in Digital Strategy
• Proven expertise in leading and developing social media and content strategies
• Deep understanding of emerging social media platforms, formats, and cultural trends
• Strong analytical skills to monitor performance and identify optimization opportunities
• Excellent ability to translate data and insights into actionable strategic recommendations
• Demonstrated ability to collaborate effectively with creative teams

Work Environment

VML operates on a hybrid model with teams in the office an average of four days per week. Flexibility and accommodations can be discussed with the hiring team during the interview process.