DTC Ads Specialist – Paid Media Manager

About the Role

We are seeking a DTC Ads Specialist to manage and scale paid media campaigns for a consumer-focused e-commerce brand in the health and wellness space. This is a fully remote, execution-focused position supporting U.S.-based clients during EST business hours (9 AM – 5 PM EST). You will own campaign performance, optimization, and reporting across Google, Meta, and additional performance channels, with a primary focus on driving profitable growth through improved ROAS and customer acquisition efficiency.

Key Responsibilities

• Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social platforms
• Own targeting, bidding strategies, budget allocation, and creative testing to scale high-performing campaigns
• Track and analyze key performance metrics (ROAS, CPA, funnel performance) and use data to inform optimization and scaling decisions
• Collaborate with creative teams to develop and refine ad assets based on performance insights
• Provide weekly reports and daily updates on ad performance; stay current on platform updates and compliance requirements

Required Qualifications

• 3+ years of hands-on paid media experience managing campaigns on Google and Meta
• Proven experience running performance-driven e-commerce campaigns
• Strong analytical and reporting skills with ability to interpret data and translate into actionable insights
• Proficiency in paid media optimization across search and social platforms
• Experience managing budgets, testing creatives, and optimizing full-funnel performance

Nice-to-Have

• Familiarity with additional platforms such as Bing or X
• Knowledge of regulated advertising environments

What Success Looks Like

• Consistently profitable and scalable paid media campaigns
• Clear, actionable reporting that informs optimization and growth decisions
• Improved ROAS and customer acquisition efficiency over time