General Manager - North Africa & Levant Region

About the Role

Lead the implementation of sales plans and programs across North Africa and the Levant region to drive consistent growth and achieve Etihad's sales and cluster revenue targets. You will manage a team of country managers and sales managers while overseeing strategic sales initiatives across multiple markets.

Main Responsibilities

• Define and implement regional sales strategy aligned with Etihad's objectives and market trends
• Develop and monitor sales plans across markets, ensuring strategy implementation and target achievement
• Manage and coordinate intermediary activities including travel agencies, corporate customers, and governmental authorities
• Lead and coach a team of country and sales managers to drive revenue growth and professional development
• Monitor sales KPIs and dashboards to identify improvement areas and propose corrective actions
• Conduct top-level negotiations with key customers and partners to strengthen relationships and explore new commercial opportunities
• Ensure compliance with local regulations and Etihad's commercial guidelines across the region

What You'll Bring

• Bachelor's degree with 7+ years of experience in sales, airline, or travel industry
• Proven experience with major or regional airlines, GDS providers, or large travel corporations
• Airline or aviation-specific training such as IATA or commercial aviation strategy knowledge
• Demonstrated success in driving revenue growth and expanding market presence
• Strong leadership, negotiation, and stakeholder management skills
• Ability to develop and implement sales channel strategies and incentive schemes

Recruitment Process

The selection process includes:

1. CV review and shortlisting by the Recruitment Team
2. Recorded video interview via HireVue platform
3. Technical interview with hiring manager including a case study presentation
4. Follow-up interview with finalists