Graphic Designer – Marketing & Social Media Specialist

About the Role

We are seeking a result-driven Graphic Designer and Social Media Marketing Specialist to join our marketing team. You will develop and implement a multichannel content strategy, managing projects from concept to execution to build awareness and drive engagement with current and new customers. Reporting to the Head of Growth & Marketing, you will be a key partner in creating, planning, prioritizing, and measuring the effectiveness of our content program.

Main Responsibilities

• Produce visual assets including videos, motion design, and static graphics for social media and marketing campaigns.
• Create mobile-friendly ads optimized for Instagram, Facebook, and Google Ads platforms.
• Own projects from concept through execution, collaborating with Product, Growth, and Marketing teams.
• Develop and manage content calendars and strategies aligned with local merchant culture.
• Write web and campaign copy in Inyad's voice for social ads, landing pages, emails, and sales materials.
• Script and produce video content including customer stories, testimonials, and tutorials.
• Create long-form and short-form content such as whitepapers, webinars, blogs, and infographics.

Required Qualifications

• 2-4 years of experience in marketing and design, preferably in a startup or agency environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere).
• Strong aesthetic sense, attention to detail, and passion for creative marketing content.
• Ability to multitask in a fast-paced environment and work independently or collaboratively.
• Fluent communication skills in Arabic, French, and English.
• Proven experience in content marketing including blogs, webinars, whitepapers, videos, and sales collateral.
• Excellent storytelling ability to transform complex topics into engaging content.
• Knowledge of social media best practices, basic SEO, and content performance analytics.