Marketing Coordinator – Maghreb & West Africa

Casablanca, Casablanca-Settat

Publié il y a moins de 15 jours

Décryptage du poste par Postule AI

Résumé du rôle

Marketing Coordinator role at Henkel supporting Maghreb and West Africa regions. Responsible for planning and executing marketing campaigns, managing budgets, coordinating trade marketing and merchandising projects, leading digital communications, supporting product launches, and collaborating with cross-functional teams. Requires 5 years of marketing experience and a Bachelor's or Master's degree in Marketing or related field. Offers flexible hybrid work, international growth opportunities, and comprehensive benefits.

Exigences clés (estimation)

Lead and execute marketing campaigns, advertising, and promotional activities in compliance with brand guidelines across all SBUs.
Manage budgets and resources effectively; assist with budget tracking and purchase order management.
Drive trade marketing and merchandising projects to ensure in-store excellence and optimize shopper engagement.
Lead digital communication and online brand presence by developing compelling content with agencies.
Support New Product Introduction (NPI) and product launches from business case through launch preparation.
Monitor and optimize marketing plans through performance analysis, ROI, and KPI evaluation.

Compétences

Marketing campaign planning and executionBudget management and financial trackingDigital marketing and content developmentTrade marketing and merchandising managementProject management and timeline coordinationCross-functional team collaborationProblem-solving and analytical thinkingAttention to detail and organizational skills

Niveau estimé

This role requires 5 years of marketing experience, positioning it at a mid-level coordinator to junior manager level. Candidates should demonstrate proven expertise in campaign execution, budget management, and cross-functional collaboration within marketing environments.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: HybrideConfiance 100%
Niveau d'expérience: 5–10 ansConfiance 90%
Fonction: Marketing / CommunicationConfiance 95%
Secteur: AutreConfiance 70%
Niveau d'études: Licence / Bac+3Confiance 85%
Langues: Anglais, Français, ArabeConfiance 60%

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

About this Position

Support the planning, execution, and monitoring of marketing activities to drive brand awareness, customer engagement, and business growth. Coordinate campaigns, manage marketing materials and POSM, support digital marketing initiatives, and collaborate with internal teams and external partners to ensure successful implementation of marketing plans across Maghreb and West Africa countries and SBUs.

Key Responsibilities

Lead and execute marketing, advertising, promotional activities, and communication campaigns in compliance with brand guidelines across all SBUs.
Manage budgets and resources effectively, ensuring timely execution and cost efficiency; assist with budget tracking and purchase order management.
Drive and manage trade marketing and merchandising projects, ensuring excellence in in-store execution and optimizing shopper engagement.
Lead digital communication and online brand presence, working with agencies to develop compelling content that strengthens audience engagement and brand visibility.
Support New Product Introduction (NPI) and product launches, from business case initiation through artwork development and launch preparation.
Monitor, evaluate, and optimize marketing plans and campaigns through analysis of performance, ROI, and KPIs to enhance effectiveness.
Organize and manage customer events, workshops, trade shows, and promotional materials to enhance brand visibility.
Work closely with cross-functional teams including Sales, Product Development, Legal, and Regulatory functions.

What Makes You a Good Fit

Master or Bachelor Degree in Marketing or related discipline
5 years of marketing experience
Problem-solving and solution-oriented mindset with hands-on approach
Methodical, structured, and detail-oriented with strong interpersonal skills
Creativity, innovation, adaptability, and flexibility
Teamwork, collaboration, and proactivity

Perks of Joining Henkel

Flexible work scheme with hybrid model and work-from-anywhere policy (up to 30 days/year)
Diverse national and international growth opportunities
Gender-neutral parental leave (minimum 8 weeks)
Employee Share Plan with Henkel matching shares
Life insurance and housing, transport, and child education allowances

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Voir les offres Marketing / Communication