Marketing Lead - AI Infrastructure & Consumer Products

About the Role

Join AIVM as a Marketing Lead reporting directly to the Chief Marketing Officer. This is a high-ownership, strategic role combining go-to-market planning with hands-on execution across two parallel fronts: scaling AIVM's infrastructure platform and driving full-cycle growth for consumer-facing AI products in B2B and B2C markets.

Key Responsibilities

• Work directly with the CMO on day-to-day marketing execution across all channels and campaigns
• Plan and ship social content across Twitter/X, LinkedIn, TikTok, YouTube, and emerging platforms, matching each platform's culture and pace
• Develop and execute go-to-market strategies for both infrastructure and consumer AI products, from strategy to launch to growth
• Design, run, and iterate on growth campaigns and experiments, measuring performance and optimizing continuously
• Produce and direct short-form video content including launch videos, UGC-style content, and platform-native formats
• Build AI automations and workflows to improve marketing team efficiency and scale operations
• Monitor market trends and emerging opportunities, translating cultural moments into content and campaign ideas
• Support broader marketing initiatives including SEO, PR, growth hacking, and YouTube strategy

What We're Looking For

• Well-rounded marketer with demonstrated depth across go-to-market, growth, content, social, SEO, and PR
• Deep fluency in both Web3 and Web2 tech culture with ability to speak authentically to crypto-native and mainstream audiences
• Expert platform knowledge of Twitter/X, LinkedIn, TikTok, and YouTube with proven understanding of what performs on each
• AI-native mindset: daily AI tool user who builds automations and continuously seeks productivity improvements
• Strong grasp of modern content formats including launch videos, UGC content, and short-form video
• Solid understanding of go-to-market motions including developer-led and self-serve funnels
• Experience scaling consumer products across full growth cycles for B2B and B2C audiences
• Builder's bias toward action: preference for shipping, learning, and iterating over waiting for perfection

Bonus Experience

• Track record taking consumer AI products to market and scaling them
• Previous work in Web3 or crypto industry
• Hands-on growth hacking experience with documented experiments and scaling results
• Experience building AI agents or automations that replaced manual marketing work
• Portfolio of short-form video production or creator direction
• Working knowledge of SEO and AI-search visibility for LLM and AI answer engine citations
• Owned PR or earned-media campaigns
• Personal build-in-public presence or established audience

Why Join AIVM

• Unique opportunity to scale both infrastructure platform and consumer products simultaneously from one role
• Direct mentorship and collaboration with CMO with real influence over go-to-market strategy
• Category-defining moment: building the trust layer for the agentic economy with no clear winner yet
• Genuine autonomy and ownership with minimal micromanagement
• Global team of 25+ countries with top talent in AI and crypto

Benefits

• Fully remote work from anywhere globally
• Flexible PTO based on trust and tenure
• Flexible schedule matching your productivity patterns
• All software and tools covered for success
• Multiple earning opportunities through IDO, whitelabel, and referrals
• Internal promotion prioritization and growth resources
• Collaborative, open-door culture with no silos

Employment Details

Full-time position offered on employee or contractor basis depending on location. Monthly salary paid via direct deposit on the first business day. 90-day probationary period for mutual evaluation. Onboarding includes KYC verification, NDA, and employment contract per local jurisdiction requirements.