Marketing Operations Lead, MENA Region

Casablanca, Casablanca-Settat, Morocco

Décryptage du poste par Postule AI

Résumé du rôle

Marketing Operations Lead role in Casablanca supporting the MENA region for Solenis. Responsible for building scalable marketing infrastructure, managing the marketing technology stack, optimizing lead-to-sales conversion processes, and enabling cross-functional coordination. This position bridges marketing, sales operations, and portfolio management to drive growth while managing portfolio complexity and regional expansion.

Exigences clés (estimation)

Own and manage the marketing technology stack, including integrations, lead routing, field mapping, and vendor relationships
Establish lead qualification processes and align marketing campaigns with sales execution to improve conversion efficiency
Track and report on marketing metrics, ROI, portfolio performance, and ABM initiatives for commercial reviews
Coordinate cross-functionally between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain to reduce rework and risk
Support local teams across MENA countries with structured frameworks while ensuring consistency and market adaptation
Continuously optimize marketing processes to improve campaign efficiency and ROI

Compétences

Marketing operations and technology stack managementCRM and marketing automation platform expertiseData analysis and dashboard developmentCross-functional project coordination and stakeholder managementLead qualification and sales enablement processesPortfolio management and commercialization planning

Niveau estimé

Senior-level position requiring 5-10 years of marketing operations, revenue operations, or related experience. Candidates should demonstrate proven ability to manage complex marketing technology environments, lead cross-functional initiatives, and scale operations across multiple regions.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: Sur site
Fonction: Marketing / Communication
Secteur: Industrie
Langues: Anglais

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

Overview

The Marketing Operations Lead is a key strategic role supporting growth objectives across the MENA region. You will establish scalable marketing infrastructure, work cross-functionally with revenue operations and sales teams, and drive data-informed decision-making to optimize marketing efficiency and pipeline quality.

Main Responsibilities

Own and manage the marketing technology stack, including integrations, lead routing, field mapping, and vendor relationships
Establish lead qualification processes and ensure alignment between marketing campaigns and sales execution
Track and report on marketing metrics, ROI, portfolio performance, and ABM initiatives to support commercial reviews
Coordinate cross-functionally between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain to reduce rework and commercial risk
Support local teams across multiple MENA countries with structured frameworks while ensuring consistency and market-level adaptation
Continuously optimize marketing processes to improve inbound and outbound campaign efficiency

Key Focus Areas

Portfolio Complexity & Growth: Manage expanding regional portfolio through new product introductions and localization initiatives
Marketing-to-Sales Conversion: Improve pipeline quality and lead-to-conversion efficiency through better CRM and marketing automation utilization
Data-Driven Insights: Translate marketing data into actionable insights and maintain reliable dashboards for stakeholder reporting
Scalable Operations: Enable sustainable growth across lean regional resources while maintaining speed and strategic focus

Cette description d'emploi a pu être reformatée par Postule pour améliorer sa lisibilité et sa présentation. Le contenu et les informations restent fidèles à l'offre d'emploi originale. .