Paid Media Specialist – Google Ads & Meta Ads

Morocco

Décryptage du poste par Postule AI

Résumé du rôle

Pavago seeks a Paid Media Specialist to own paid advertising strategy and execution across Google Ads, Meta Ads, and other digital platforms. This full-time remote role reports to the Marketing Director and focuses on driving measurable business growth through campaign optimization, lead generation, and data-driven decision-making. Requires 3+ years of hands-on paid media experience managing budgets of $50,000+, with expertise in Google Ads (Search, Display, PMax, LSA) and Meta Ads campaigns. Success is measured by CPL, CPA, ROAS, and revenue contribution.

Exigences clés (estimation)

Plan, launch, and optimize Google Ads campaigns across Search, Display, Performance Max, and Local Services Ads channels
Build and manage Meta Ads campaigns on Facebook and Instagram for lead generation, brand awareness, and remarketing
Conduct A/B testing on landing pages to improve conversion rates and optimize headlines, CTAs, forms, and layouts
Monitor budgets, bids, audiences, and ad creatives; identify optimization opportunities and scale successful campaigns
Build weekly and monthly performance reports tracking CPL, CPA, ROAS, CVR, and CTR with actionable recommendations
Collaborate with marketing leadership and creative teams to align campaign priorities and improve ad performance

Compétences

Google Ads management (Search, Display, Performance Max, Local Services Ads)Meta Ads campaign management (Facebook, Instagram, audience building, retargeting)Data analysis and performance optimization based on KPIsLanding page optimization and A/B testingBudget management and campaign pacingStrong analytical and problem-solving abilitiesExcellent written and verbal English communication

Niveau estimé

This role requires 3+ years of hands-on paid media management experience with proven expertise managing large advertising budgets ($50,000+) across Google Ads and Meta Ads platforms. Mid-level experience with demonstrated campaign optimization and performance management skills is essential.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: Télétravail
Niveau d'expérience: 3–5 ans
Fonction: Marketing / Communication
Secteur: Autre
Langues: Anglais

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

Paid Media Specialist – Google Ads & Meta Ads

Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth

About the Role

Own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is a hands-on strategic role focused on driving measurable business growth through continuous testing, optimization, and data-driven decision-making.

Key Responsibilities

Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, Local Services Ads)
Build and manage Meta Ads campaigns across Facebook and Instagram for brand awareness, lead generation, and remarketing
Conduct A/B testing on landing pages (Unbounce, Instapage) to improve conversion rates
Monitor and optimize budgets, bids, audiences, and ad creatives for maximum efficiency
Build weekly and monthly performance reports tracking CPL, CPA, ROAS, CVR, and CTR
Identify optimization opportunities and present actionable recommendations backed by campaign data

What You'll Own

Google Ads Management: Keyword research, match types, negative keywords, bid strategies, ad copy, budget monitoring, and campaign pacing across all Google advertising channels.

Meta Ads Management: Custom audiences, lookalike audiences, retargeting campaigns, and collaboration with creative teams on ad copy and visual assets.

Landing Page Optimization: A/B testing headlines, CTAs, forms, and layouts to continuously improve conversion rates.

Performance Analysis: Track key metrics, identify trends, and present data-backed recommendations to marketing leadership.

Required Experience & Skills

3+ years of hands-on paid media management experience
Proven expertise managing Google Ads (Search, Display, PMax, LSA) and Meta Ads campaigns end-to-end
Experience managing monthly advertising budgets of $50,000+
Strong analytical and problem-solving abilities with proven optimization skills
Excellent written and verbal English communication skills
Comfortable working independently in a remote environment

Nice-to-Have

Experience in home services, B2B, or local service businesses
Familiarity with HubSpot, CallRail, CRM platforms, or call tracking systems
Experience supporting multi-location businesses or franchise organizations
Basic HTML and CSS knowledge for landing page updates

What Makes You a Strong Fit

You think in business outcomes—CPL, CPA, ROAS, conversion rates, and revenue growth
You treat advertising budgets like your own investment
You proactively identify issues before they become problems
You continuously test, optimize, and improve performance
You thrive in fast-paced, performance-focused environments

Why Join Us

Own paid media strategy across multiple advertising platforms
Make direct impact on lead generation and revenue growth
Work with modern advertising tools and technologies
Fully remote role with long-term growth opportunities
Career progression into Senior Paid Media Specialist, Performance Marketing Manager, or Head of Paid Media

Cette description d'emploi a pu être reformatée par Postule pour améliorer sa lisibilité et sa présentation. Le contenu et les informations restent fidèles à l'offre d'emploi originale. .