About Tabby
Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more.
About the Role
We're looking for a Senior Copywriter to join our Marketing team and lead creative copy across product marketing campaigns. You'll craft clear, engaging messaging for financial products like Pay in 4 and Pay over time, making complex finance concepts easy to understand, relatable, and creatively compelling.
You'll play a key role in shaping copy across emails, push notifications, in-app communications, and product launches, ensuring everything is customer-centric, strategically sound, and aligned with Tabby's brand voice.
Key Responsibilities
- Write high-impact, on-brand copy for ongoing marketing campaigns across multiple channels from product launches to activations
- Translate complex financial products into simple, clear, and engaging messaging that customers instantly understand
- Bring creativity and personality to financial copy, making money feel approachable and aligned with Tabby's tone
- Craft compelling in-app notifications that drive engagement, actions, and product discovery
- Stay up to date with product marketing trends, money app content, and customer engagement best practices, applying insights to optimize performance
- Collaborate closely with designers, marketers, and product teams to ensure messaging and visuals work together seamlessly
Required Skills & Experience
- 4-6 years of experience in Arabic copywriting, preferably within fintech, banking, e-commerce, or tech
- Creative thinking with ability to turn complex topics into simple, everyday content
- Solid understanding of writing for different digital platforms (emails, push notifications, in-app)
- Ability to collaborate with designers and marketing teams for cohesive campaign execution
- Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines
- Understanding of data-driven optimization and ability to adapt copy based on performance metrics
This role is ideal for a talented copywriter who thrives in a fast-paced environment and is excited to contribute to Tabby's mission of empowering users to shop smarter and manage their finances effectively.
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