Trade Marketing Coordinator

Casablanca

CDI / Temps pleinSur site3–5 ansLicence / Bac+3Arabe, Français, AnglaisMarketing / CommunicationAgroalimentaire

L’essentiel du poste

Résumé par Postule AI

Trade Marketing Coordinator role at Pernod Ricard Morocco, based in Casablanca. Execute trade marketing campaigns, manage regional events and promotions, coordinate with retailers and distributors, and manage trade budgets. Requires 3 years marketing experience (preferably FMCG), bachelor's degree, and fluency in Arabic, French, and English. Full-time, on-site position focused on driving sales and brand visibility in the Morocco market.

Vos missions

  • Develop, implement, and evaluate customer marketing strategies aligned with brand planning and commercial goals
  • Plan, oversee execution, and conduct post-event analysis for regional events and promotions
  • Manage trade budgets, control costs, and optimize advertising and promotion investments for ROI
  • Coordinate with sales, operations, and finance teams to maintain stakeholder relationships
  • Leverage sell-out data and market intelligence to generate actionable business insights
  • Support new product launches, develop promotional strategies, and lead forecasting activities

Profil recherché

  • You have 3+ years of marketing experience in FMCG or consumer goods sectors
  • You are fluent in Arabic, French, and English and based in Casablanca
  • You excel at managing multiple projects, budgets, and stakeholder relationships simultaneously
  • You are results-driven, detail-oriented, and thrive in fast-paced, dynamic environments
  • You have strong analytical skills and experience with data-driven decision-making

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Job Purpose

The Trade Marketing Coordinator executes trade marketing plans and campaigns to drive sales and promote Pernod Ricard's products and brands in the Morocco market. Working with retailers, wholesalers, and distributors, you will develop marketing strategies, promotions, and events while managing trade budgets and ensuring alignment with overall sales and marketing objectives.

Main Responsibilities

  • Develop, implement, and evaluate customer marketing strategies aligned with brand planning and commercial goals
  • Plan, oversee execution, and conduct post-event analysis for regional events and promotions that enhance brand visibility
  • Manage trade budgets, control costs against approved allocations, and optimize advertising and promotion investments for maximum ROI
  • Coordinate with sales, operations, and finance teams to maintain productive stakeholder relationships and ensure cross-functional alignment
  • Leverage sell-out data and market intelligence to generate actionable insights, analyze inventory levels, and support strategic decision-making
  • Support new product launches, develop promotional strategies, define pricing strategies, and lead forecasting activities for Sales & Operations Planning

Key Competencies

  • Excellent verbal and written communication skills in Arabic, French, and English
  • Advanced proficiency in Microsoft Office, particularly Excel
  • Strong planning, organizational, and negotiation abilities
  • Results-oriented mindset with ability to perform under pressure and meet tight deadlines
  • Exceptional interpersonal and relationship-building skills
  • Proactive, detail-oriented, and collaborative team player

Qualifications

  • Bachelor's degree in Business, Marketing, Economics, or Management
  • 3 years of marketing experience, preferably in FMCG sector
  • Experience in multinational or large-scale organizations preferred
  • Based in Casablanca with valid driver's license
  • Willingness to work evenings, nights, and weekends as needed

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