Pluxee

B2C-B2M Marketing Automation Specialist

Casablanca

CDI / Temps pleinSur site3–5 ansLicence / Bac+3AnglaisMarketing / Communication

L’essentiel du poste

Résumé par Postule AI

Pluxee seeks a B2C-B2M Marketing Automation Specialist to develop and optimize automated marketing campaigns across the full customer lifecycle. This role requires 3-5 years of marketing automation experience with expertise in platforms like Brevo or HubSpot. You will manage audience segmentation, email campaigns, lead nurturing, and CRM integration for both consumer and merchant segments, working cross-functionally to drive engagement, retention, and conversion.

Vos missions

  • Manage and optimize B2C and B2M marketing automation platforms (Brevo, HubSpot) for engagement, lead generation, retention, and conversion
  • Design audience segmentation and personalization tactics to improve automated campaign effectiveness
  • Plan and execute email and lifecycle campaigns based on behavioral triggers and real-time data
  • Develop lead generation and nurturing workflows to increase merchant lead quality and conversion rates
  • Monitor campaign performance and optimize ROI, customer lifetime value, and conversion metrics
  • Collaborate with digital marketing, product, and sales teams to align automation strategies with business objectives

Profil recherché

  • You have 3-5 years of hands-on marketing automation experience with proven B2C and/or B2M results
  • You are proficient with Brevo, HubSpot, or similar automation platforms and CRM tools
  • You are analytical, data-driven, and passionate about optimizing customer journeys and conversion rates
  • You thrive in cross-functional environments and communicate effectively with marketing, sales, and product teams
  • You stay informed on marketing automation trends and best practices

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About the Role

As a B2C/B2M Marketing Automation Specialist at Pluxee, you will develop and optimize marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve customer and merchant journeys through automation and CRM integration.

Main Responsibilities

  • Manage and optimize B2C and B2M marketing automation platforms (Brevo, HubSpot) to support engagement, lead generation, retention, and conversion strategies
  • Design and implement audience segmentation and personalization tactics to improve automated campaign effectiveness
  • Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data
  • Develop and optimize lead generation and nurturing workflows to increase merchant lead quality and conversion
  • Monitor campaign performance, interpret insights, and optimize ROI, customer lifetime value (LTV), and conversion rates
  • Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with business objectives

Key Requirements

  • Minimum 3-5 years of experience in marketing automation with proven results in B2C and/or B2M contexts
  • Hands-on expertise with platforms such as Brevo, HubSpot, or similar tools
  • Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management
  • Demonstrated experience designing and optimizing email marketing and automation strategies
  • Analytical mindset with ability to track, interpret, and act on data-driven insights
  • Full working proficiency in English
  • Bachelor's degree in Marketing, Business, or related field (preferred)

About Pluxee

Join an inclusive team of 5,000 experts across 29 countries. Work at the heart of a community that embraces diversity and values uniqueness. Get space to try new ideas, experiment, and move the world of work forward while creating meaningful change for people and the world we share.

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