WPP Media

Associate, SEO – Casablanca, Morocco

Casablanca

CDI / Temps pleinHybride1–3 ansMarketing / CommunicationMédia / Communication

L’essentiel du poste

Résumé par Postule AI

WPP Media is hiring an Associate, SEO for its Organic Search team in Casablanca, Morocco, within the wider Organic Performance team. The role focuses on improving clients' organic (non-paid) search performance through SEO strategy, keyword research, technical audits, competitor analysis, and performance tracking. It is a full-time, hybrid position with teams in the office around four days a week and requires at least one year of SEO experience.

Vos missions

  • Execute SEO strategy based on each client's products, competition, industry landscape, marketing goals and objectives.
  • Perform keyword research and gap analysis, and deliver content ideas based on search volume, intent, and relevance.
  • Audit technical SEO factors such as crawling, indexing, duplication, structured data, and Core Web Vitals, and produce technical recommendations.
  • Optimize on-page elements, and monitor and evaluate SEO performance against client KPI targets such as traffic, rankings, and conversions.
  • Manage organic search workflows and deadlines, and present deliverables and SEO results in client and agency meetings.
  • Work with the Paid Search team on integrated search strategy and with client and third-party web development teams on implementation.

Profil recherché

  • You already have around one year of hands-on SEO experience from an agency or in-house team.
  • You enjoy combining keyword research, data analysis, and technical audits with client-facing work.
  • You stay curious about Google algorithm changes, GEO, and AI search optimization.
  • You are organized and detail-oriented, and you thrive when juggling multiple deadlines and shifting priorities.

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Associate, SEO – Casablanca, Morocco

About WPP Media

WPP is the trusted growth partner for leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Mindshare, a leading WPP Media brand, delivers Good Growth for its clients by using media with intention.

Role Summary and Impact

We are seeking an Associate, SEO to join our growing Organic Search team within the Organic Performance team. The team helps clients improve performance and user experience across digital assets through organic (non-paid) channels such as organic search (SEO), content optimization, and integrated search.

Key Responsibilities

  • Execute SEO strategy by understanding the client's products, competition, industry landscape, and marketing goals.
  • Manage organic search workflows and keep track of client roadmaps and requirements.
  • Deliver strong project management and meet deadlines, with the ability to multitask.
  • Attend client and agency meetings to present deliverables, SEO results, and tactics.
  • Monitor, track, and evaluate SEO performance against client KPI targets such as traffic, rankings, conversions, and technical SEO score.
  • Review competitor sites and analyze their organic search approach.
  • Perform keyword research, grouping keywords into themes and prioritizing them by search volume, intent, and relevance.
  • Carry out gap analysis and research on the website's niche and trending topics to deliver content ideas.
  • Optimize key on-page elements, including metadata, heading tags, URLs, and alt attributes.
  • Audit technical SEO factors such as crawling, indexing, duplication, structured data, and Core Web Vitals.
  • Produce technical recommendations and analyze regular crawls to assess site health.
  • Work with the Paid Search team on integrated search strategy and with client and third-party web development teams on implementation.
  • Stay current with industry trends and best practices, and demonstrate proficiency with core SEO tools, with exposure to GEO and AI search optimization.

Skills and Experience

  • 1 year of experience doing SEO in a digital media agency or in-house.
  • Basic knowledge of HTML.
  • Understanding of paid media (PPC, social, display) is desirable but not essential.
  • Attention to detail is essential.
  • Ability to work autonomously and meet deadlines.
  • Willingness to keep up to date with Google's algorithm changes.
  • Adaptable and able to flex with changes in prioritization.

Life at WPP Media and Benefits

WPP Media employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Work Arrangement

WPP Media has adopted a hybrid approach, with teams in the office around four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.

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