Role Overview
Lead complex marketing technology implementations across B2C and B2B customers with a strong focus on Adobe Customer Journey solutions. This role combines technical delivery leadership, marketing automation expertise, and consulting capabilities to drive customer value.
Main Responsibilities
- Lead and implement marketing automation and customer journey solutions using Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, and Adobe Experience Cloud
- Drive personalization, experimentation, and optimization strategies to improve customer engagement and conversion rates
- Partner with Product and Engineering teams to provide platform feedback and support roadmap evolution
- Deliver industry insights and prescriptive recommendations to guide clients through best practices and marketing strategy
- Collaborate with cross-functional teams to translate business requirements into scalable technical solutions
- Provide mentorship and technical leadership to team members while supporting delivery frameworks and repeatable processes
Required Skills & Experience
- Hands-on expertise with B2C and B2B marketing technologies: Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Salesforce Marketing Cloud, Braze, HubSpot, or similar platforms
- Strong understanding of marketing personalization, segmentation, A/B testing, and data-driven optimization strategies
- Proficiency in HTML, SQL, scripting, data modeling, campaign logic, and workflow orchestration
- Experience with API connections, Postman, and similar tools for platform integration
- Strong consulting skillset with ability to engage executive-level stakeholders and deliver industry insights
- Excellent communication, problem-solving, and cross-functional collaboration abilities
- Ability to stay current with rapidly evolving technology landscape influenced by AI advancements
Preferred Qualifications
- Experience leading multi-workstream marketing technology or customer experience programs
- Background in customer journey design, lifecycle marketing, or marketing analytics
- Certifications in Adobe Experience Cloud applications or similar platforms
Work Arrangement
100% remote, supporting clients across the United States and Canada with core collaboration hours aligned to Central Time (CST).
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