Digital Marketing Specialist

Casablanca, Casablanca-Settat, Morocco

Décryptage du poste par Postule AI

Résumé du rôle

Digital Marketing Specialist role focused on developing and executing comprehensive digital marketing strategies across multiple channels including Google Ads, Meta Ads, and LinkedIn. The position requires expertise in campaign management, analytics, SEO, content marketing, and conversion optimization. Responsibilities include campaign development, performance monitoring, A/B testing, and cross-functional collaboration. This is a remote, full-time position ideal for someone with 1-3 years of digital marketing experience and strong analytical capabilities.

Exigences clés (estimation)

Develop and execute digital marketing strategies and campaigns across Google Ads, Meta Ads, LinkedIn, and other online channels.
Conduct keyword research, audience research, and competitive analysis to identify growth opportunities and optimize performance.
Monitor campaign performance, budgets, conversions, and key metrics; analyze data and generate performance reports.
Conduct A/B testing of ads, landing pages, audiences, and messaging to improve ROI and conversion rates.
Collaborate with content, design, and sales teams; support SEO initiatives and manage email marketing campaigns.
Track website traffic using Google Analytics and identify opportunities to improve lead generation and customer engagement.

Compétences

Digital marketing strategies and paid advertising platforms (Google Ads, Meta Ads)Google Analytics, Google Search Console, and analytics reporting toolsSEO, SEM, social media marketing, email marketing, and content marketingData analysis and data-driven decision makingA/B testing and conversion optimization methodologiesContent creation, copywriting, and communication skillsProject management and ability to manage multiple campaigns simultaneouslyCreative thinking combined with analytical mindset

Niveau estimé

This role targets candidates with 1-3 years of previous experience in digital marketing, campaign management, or performance marketing. Entry-level specialists with demonstrated hands-on campaign management experience may also be considered.

Attributs détectés par l’IA (si absents de l’offre)

Type de poste: full-time
Mode de travail: Télétravail
Niveau d'expérience: 1–3 ans
Fonction: Marketing / Communication
Secteur: Autre
Langues: Anglais

Cette analyse a été générée automatiquement par Postule AI à partir de l'offre.

About the Role

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. You will leverage strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization to use data for improving marketing results.

Main Responsibilities

Develop and execute digital marketing strategies and campaigns across Google Ads, Meta Ads, LinkedIn, and other online channels.
Conduct keyword research, audience research, and competitive analysis to identify growth opportunities and optimize campaign performance.
Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
Monitor campaign performance, budgets, conversions, and key marketing metrics; analyze data to generate performance reports and actionable insights.
Conduct A/B testing of ads, landing pages, audiences, and messaging to improve ROI, conversion rates, and customer acquisition.
Collaborate with content, design, sales, and other teams; support SEO initiatives and manage email marketing campaigns when required.

Required Skills

Strong understanding of digital marketing strategies, channels, and paid advertising platforms (Google Ads, Meta Ads).
Proficiency with Google Analytics, Google Search Console, and analytics reporting tools.
Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
Strong analytical and data interpretation skills with ability to make data-driven decisions.
Knowledge of conversion optimization, A/B testing methodologies, and key marketing metrics (CTR, CPC, CPA, ROAS).
Excellent written and verbal communication skills with strong content creation and copywriting abilities.
Strong organizational and project-management skills with ability to manage multiple campaigns simultaneously.
Creative mindset combined with analytical thinking and ability to work independently and collaborate effectively.

Key Requirements

Previous experience as a Digital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
Hands-on experience managing digital marketing campaigns and paid advertising platforms.
Experience analyzing digital marketing performance and preparing reports.
Understanding of digital marketing funnels, lead generation, and conversion optimization.
Reliable internet connection and suitable setup for remote work.
English proficiency required for working with English-speaking teams, clients, or audiences.

Cette description d'emploi a pu être reformatée par Postule pour améliorer sa lisibilité et sa présentation. Le contenu et les informations restent fidèles à l'offre d'emploi originale. .