RS Assurance & Advisory

Digital Marketing Specialist – SEO & Lead Generation (Remote)

Maroc

CDI / Temps pleinTélétravail3–5 ansAnglaisMarketing / CommunicationServices financiers

L’essentiel du poste

Résumé par Postule AI

Digital Marketing Specialist role at a cyber-CPA firm focused on SEO optimization, lead generation, and content marketing. Requires 3+ years of digital marketing experience with strong SEO fundamentals, proficiency in marketing tools (Google Analytics, HubSpot, SEMrush, Ahrefs), and ability to create content that drives inbound leads and supports sales pipeline. Ideal candidate is organized, detail-oriented, and comfortable with technical professional services content. Remote position offering opportunity to build marketing structure and processes from the ground up.

Vos missions

  • Improve website visibility and SEO performance through keyword research, content optimization, and monitoring using Google Analytics, SEMrush, and Ahrefs
  • Build and optimize digital marketing activities that generate qualified inbound leads and work closely with sales to align messaging and improve conversion
  • Create, manage, and repurpose SEO-focused blog content into LinkedIn posts, email assets, and sales enablement materials
  • Manage review-generation campaigns on platforms like G2 and Google Reviews to build credibility and support marketing efforts
  • Streamline recurring marketing activities by creating repeatable processes for content publishing, social posting, and lead tracking with regular performance reporting

Profil recherché

  • You have 3+ years of digital marketing or SEO experience and strong understanding of search optimization fundamentals
  • You excel at creating organized processes and can turn marketing ideas into consistent, measurable execution
  • You enjoy working with technical or professional services content and can simplify complex topics for diverse audiences
  • You are a self-starter comfortable building structure and improving efficiency through tools and automation
  • You have experience supporting lead generation efforts and collaborating with sales teams to build pipeline

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About RS Assurance and Advisory PLLC

RS Assurance & Advisory (RSAA) is a modern cyber-CPA firm headquartered in Southlake, Texas. We perform attestation engagements under AICPA standards, including SOC 1 and SOC 2 examinations, ISO 27001 conformity assessments, HIPAA and GDPR opinions, and CMMC/NIST advisory work for organizations in highly regulated industries. We are independent by design and our mission is to continuously secure every organization and safeguard their success.

Role Overview

We are seeking a Digital Marketing Specialist to strengthen our online presence, improve SEO performance, drive inbound leads, and streamline recurring marketing activities across key digital channels. You will be responsible for creating, optimizing, and managing content that supports brand awareness, organic search growth, lead generation, and sales pipeline development.

Key Responsibilities

SEO Strategy & Optimization

  • Improve website visibility through SEO best practices, keyword research, content optimization, and performance tracking
  • Optimize website pages, blogs, landing pages, and digital assets for search intent, conversion, and lead capture
  • Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
  • Identify opportunities to improve rankings, site structure, metadata, internal linking, and content quality
  • Track keyword movement, organic traffic, page performance, and SEO-related KPIs

Lead Generation & Sales Alignment

  • Build and optimize digital marketing activities that generate qualified inbound leads for the sales team
  • Work closely with sales to understand target accounts, buyer personas, and priority service areas
  • Create content and campaigns that support sales conversations, lead nurturing, and pipeline development
  • Track marketing-sourced leads, conversion rates, and campaign performance to improve pipeline contribution

Content Marketing

  • Manage and support creation of SEO-focused blog content and repurpose long-form content into LinkedIn posts and email assets
  • Collaborate with subject matter experts and sales to turn technical topics into clear, engaging content
  • Maintain a consistent content calendar across blogs, social media, and review platforms aligned with company messaging and revenue goals

LinkedIn & Social Media

  • Create, schedule, and optimize LinkedIn posts to increase engagement, brand visibility, and inbound interest
  • Support executive and company-level social media activity and track post performance
  • Identify relevant industry conversations and content opportunities

Review Platform & Reputation Management

  • Manage review-generation activities on platforms such as G2 and Google Reviews
  • Coordinate outreach campaigns to encourage customer reviews and monitor review activity
  • Use customer reviews and testimonials to support marketing campaigns and sales enablement

Marketing Operations & Process Improvement

  • Streamline recurring marketing activities and create repeatable processes for content publishing, SEO updates, and lead tracking
  • Maintain organized documentation for marketing workflows, calendars, and templates
  • Provide regular reporting on digital marketing performance and campaign effectiveness

Required Qualifications

  • 3+ years of experience in digital marketing, SEO, content marketing, or demand generation
  • Strong understanding of SEO fundamentals including keyword research, on-page optimization, and content strategy
  • Experience creating and managing blogs, LinkedIn content, landing pages, and review-platform activity
  • Experience supporting lead generation and working with sales teams to build pipeline
  • Proficiency with marketing tools such as Google Analytics, Google Search Console, HubSpot, WordPress, SEMrush, and Ahrefs
  • Strong writing, editing, and organizational skills with ability to manage multiple projects simultaneously
  • Comfortable working with technical and professional services content

Preferred Experience

  • Experience in B2B marketing, SaaS, cybersecurity, compliance, or professional services
  • Familiarity with G2, Capterra, and Google Business Profile
  • Experience supporting executive or company LinkedIn growth
  • Basic understanding of email marketing, HubSpot workflows, or marketing automation
  • Ability to turn technical subject matter into simple, accessible content

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