About the Role
Develop and coordinate inspiring, relevant and consistent communication content across all customer touchpoints. You will work closely with creative agencies and internal stakeholders to deliver communication that drives business results, strengthens the IKEA brand and creates a seamless omnichannel customer experience in the local market.
The role supports the creation, adaptation, implementation and follow-up of campaign content across all paid, owned and earned channels. Day-to-day social media management is excluded, while ensuring alignment with brand guidelines, tone of voice, commercial priorities and customer insights.
Main Responsibilities
- Support the development and execution of communication campaigns that drive awareness, consideration and demand across customer meeting points.
- Develop clear and inspiring communication briefs for creative agencies and follow the creative process from briefing to implementation.
- Coordinate campaign assets for offline and online channels, including TV, radio, outdoor, print, IKEA Family, website, app, in-store and PR activations.
- Ensure all communication content aligns with IKEA brand values, visual identity, tone of voice and communication guidelines.
- Adapt global and regional communication materials to the local market, ensuring relevance for customers.
- Collaborate with social media specialists to ensure campaign consistency and a unified customer experience across all channels.
- Work closely with relevant internal teams, including e-commerce, sales and Customer Experience, to secure integrated omnichannel communication.
- Coordinate content production with agencies, photographers, designers, copywriters and other external partners.
- Ensure consistency and quality of communication across all channels and customer touchpoints.
- Follow up campaign implementation and collect learnings to improve future communication performance.
- Monitor communication trends, media developments, customer behaviors and competitor activities to identify opportunities for innovation.
- Support the development of IKEA Family communication initiatives at a basic level.
- Build strong working relationships with agencies and internal stakeholders to secure effective collaboration and high-quality execution.
- Contribute actively to an open, collaborative and learning-oriented environment, acting as a role model for IKEA values.
About IKEA
IKEA offers well-designed, functional and affordable home furnishing solutions, produced with care for people and the environment. We believe in people, an optimistic attitude, and in diversity, equality and inclusion. We empower and develop our teams through on-the-job intensive training, working together in an international and diverse workplace.
Additional Information
Please send your CV in English and tell us in which direction you would like to take your career, whether you are experienced in a particular field or looking for completely new challenges.
Mise en forme par Postule ·
Signaler un problème