About the Role
We are seeking a results-driven Meta Ads Specialist to manage and scale high-performing paid social campaigns across Facebook and Instagram. You will take ownership of campaign strategy, execution, and optimization while working closely with creative and marketing teams to drive measurable growth and revenue.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns from strategy to execution
- Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)
- Conduct audience research, segmentation, and develop targeted strategies for maximum reach
- Collaborate with creative strategists and designers to develop high-converting ad creatives
- Perform A/B testing on creatives, copy, and landing pages to maximize performance
- Analyze campaign data and provide actionable insights with comprehensive reporting
- Manage ad budgets efficiently to maximize ROI and scale successful campaigns
- Stay updated on Meta platform changes, trends, and industry best practices
Required Qualifications
- 3+ years of proven experience managing Meta Ads campaigns (Facebook & Instagram)
- Demonstrated track record of scaling campaigns and achieving strong ROAS
- Strong understanding of ad funnels, audience targeting, and retargeting strategies
- Proficiency with Meta Ads Manager and analytics tools (e.g., Google Analytics)
- Ability to analyze performance data and make data-driven decisions
- Strong attention to detail and excellent campaign management skills
- Excellent communication skills and ability to work effectively in remote teams
Nice-to-Have
- Experience with TikTok Ads or Google Ads
- Background in eCommerce, DTC, or SaaS marketing
- Familiarity with tracking tools (pixels, conversion APIs)
- Experience working in an agency or high-growth startup environment
What We Offer
- Fully remote role with flexible work environment
- Opportunity to work with fast-growing global brands and marketing teams
- Significant ad budgets to scale and manage
- Direct impact on revenue and business growth
- Collaborative, performance-driven team culture
- Competitive salary based on experience and performance
Mise en forme par Postule ·
Signaler un problème