About the Role
We're seeking a results-driven Meta & Google Ads Specialist to plan, execute, and optimize high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. In this fully remote digital marketing position, you'll manage campaign strategy, audience targeting, performance tracking, and budget optimization to maximize ROI and lead generation.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta Ads and Google Ads platforms.
- Conduct audience research, keyword research, and competitor analysis to improve campaign performance.
- Optimize campaigns for lead generation, conversions, and return on ad spend (ROAS).
- Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly.
- Analyze campaign metrics using Google Analytics, Meta Ads Manager, and Google Tag Manager.
- Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages.
- Run A/B tests on ad creatives, copy, audiences, and landing pages.
- Provide performance reports and strategic recommendations to improve results.
Must-Have Requirements
- 3+ years of experience managing Meta Ads and Google Ads campaigns.
- Proven experience optimizing campaigns for lead generation, sales, or e-commerce conversions.
- Strong understanding of conversion tracking, pixels, and analytics tools.
- Experience with Google Analytics, Google Tag Manager, and reporting dashboards.
- Ability to analyze data and translate insights into campaign improvements.
- Strong communication and collaboration skills in remote environments.
What We Offer
- Fully remote work from anywhere with flexible schedule.
- Growth-oriented environment with a young, creative, and fast-scaling marketing team.
- Long-term potential to grow into a senior strategist role.
- Exposure to advanced Meta strategies, GHL integrations, and tracking systems.
Mise en forme par Postule ·
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