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Arrow Electronics

Paid Media Manager – Ecommerce

Casablanca

CDI / Temps pleinHybride3–5 ansAnglaisMarketing / CommunicationInformatique / IT

L’essentiel du poste

Résumé par Postule AI

Arrow ECS seeks an experienced Paid Media Manager to lead ecommerce advertising campaigns across multiple platforms including Google Ads, Meta, and LinkedIn. The role involves managing budgets, optimizing campaigns for technology products and IT services, conducting audience research, and delivering data-driven performance insights. Ideal for marketing professionals with 3+ years of ecommerce advertising experience and expertise in digital analytics and conversion optimization.

Vos missions

  • Develop and execute paid advertising strategies across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and other channels
  • Manage advertising budgets and optimize for maximum return on ad spend (ROAS)
  • Plan, launch, monitor, and optimize ecommerce campaigns for technology products and IT services
  • Conduct audience research, competitor analysis, and market trend monitoring
  • Create and test ad creatives, landing pages, and messaging to improve conversion rates
  • Track KPIs and generate regular performance reports with actionable recommendations

Profil recherché

  • You have proven experience managing multi-platform paid advertising campaigns with strong ROAS results
  • You are data-driven and skilled at analyzing campaign performance to optimize conversions
  • You have expertise in ecommerce platforms and digital marketing tools like Google Analytics and GTM
  • You enjoy collaborating with cross-functional teams and staying current with digital marketing trends

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About the Role

Arrow's Enterprise Computing Solutions (ECS) is seeking a Paid Media Manager – Ecommerce to develop and execute paid advertising strategies across multiple digital platforms. You will manage advertising budgets, optimize ecommerce campaigns for technology products and IT services, and drive measurable business growth through data-driven marketing initiatives.

Main Responsibilities

  • Develop and execute paid advertising strategies across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and other relevant channels
  • Manage advertising budgets and optimize for maximum return on ad spend (ROAS)
  • Plan, launch, monitor, and optimize ecommerce campaigns for technology products, software solutions, and IT services
  • Conduct audience research, competitor analysis, and market trend monitoring to inform strategy
  • Create and test ad creatives, landing pages, and messaging to improve conversion rates
  • Analyze campaign performance using analytics tools and provide actionable insights to stakeholders
  • Implement A/B testing strategies for ads, audiences, and conversion funnels
  • Collaborate with design, content, sales, and product teams to align marketing initiatives
  • Track key performance indicators (KPIs) including CPA, CAC, CTR, conversion rate, ROAS, and revenue
  • Manage remarketing and customer retention campaigns
  • Generate regular performance reports and recommendations for management
  • Stay current with advertising platform updates, ecommerce trends, and emerging digital marketing technologies

Required Qualifications

  • 3+ years of experience managing ecommerce advertising campaigns
  • Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms
  • Experience with ecommerce platforms such as Shopify, WooCommerce, Magento, or similar
  • Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
  • Strong analytical and problem-solving skills
  • Excellent communication and project management abilities
  • Experience managing advertising budgets and performance reporting
  • Experience marketing IT products, SaaS solutions, cloud services, or technology hardware

Preferred Qualifications

  • Google Ads, Meta Blueprint, or other digital marketing certifications
  • Knowledge of CRM and marketing automation platforms
  • Familiarity with SEO, email marketing, and conversion rate optimization (CRO)

What We Offer

  • Full permanent contract with hybrid working model
  • Social benefits: CNSS, CIMR, health insurance
  • Collaborative work environment with passionate team members
  • Opportunity to make an impact within an international organization recognized worldwide in the technology sector

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