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About BIC World
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products for over 75 years. We are committed to growing iconic and innovative brands by reimagining everyday essentials in sustainable and responsible ways.
Role Overview
The Business Development Manager CDS will shape and develop the CDS business start-up in Morocco from its early stages. This role transforms market opportunities for decorated BIC products into sustainable growth and new revenue streams, building and leading the market strategic plan, identifying and developing customers and channels, and strengthening BIC's market position through differentiated solutions and services.
Main Responsibilities
- Business Strategy & Market Development: Build the strategic plan for CDS in Morocco, define initiatives and solutions that improve market position, identify trendsetter ideas and new channels, and co-create innovative merchandising opportunities tailored to customer segments.
- Customer Acquisition & Opportunity Development: Identify potential customers and decision-makers, build customer development plans, prospect for partners, discover needs, and convert opportunities into a qualified business pipeline.
- Deal Leadership & Commercial Execution: Close new business by coordinating requirements, developing and negotiating contracts, and integrating commitments with business operations; lead sales planning with a customer-centric approach.
- Network & Capability Building: Build a strong external network that generates valuable contacts and business opportunities; assess business needs and develop strategic plans and teams required to support growth.
- Cross-functional Collaboration: Develop strong relationships across internal teams and external stakeholders; coordinate functions to develop solutions, evaluate opportunities, and close deals; share market insights to accelerate decision-making.
Key Performance Indicators
- Net Sales, Volumes, and Gross Profit versus approved CDS strategic plan
- Qualified opportunity pipeline, conversion rate, and value of business closed
- Number and quality of new customers, partners, and decision-maker relationships developed
- Development of new channels and contribution to market penetration
- Timely implementation of customer plans and cross-functional business requirements
Required Qualifications
- Education: Bachelor's or Master's degree in Business Administration, Sales, Marketing, International Business, Engineering, or equivalent
- Experience: Minimum 5 years in business development, prospecting, strategic planning, and sales execution; knowledge of decorating techniques is an asset
- Languages: Arabic and French (fluent); English is a plus
- Tools: MS Excel, MS PowerPoint, CRM
Key Competencies
- Strategic thinking and planning; ability to build market and customer development strategies
- Prospecting and business development; identifying customers and building qualified pipelines
- Opportunity and deal management; screening, negotiating, and closing contracts
- Customer focus and innovation; co-creating tailored merchandising solutions
- Communication and collaboration; effective cross-functional coordination
- Influencing, networking, and relationship building; creating productive stakeholder networks
Additional Information
Location: Casablanca, Morocco
Travel: Travel within Morocco and internationally as needed, including training at the Tarragona Center of Expertise
Team Management: Team structure to be developed in line with business growth; initial direct reports to be confirmed
Culture: BIC World encourages a "roll up your sleeves and get the job done" mindset, empowering self-starters, problem solvers, and innovative thinkers to take ownership and make meaningful global impact.
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