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About BIC World
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive.
Job Summary
The Modern Trade Field Sales Executive executes the Modern Trade sales plan within the assigned territory, ensuring product availability, visibility and promotional compliance while supporting the Area Sales Manager in achieving volume, revenue and market-share objectives. The role functionally coordinates merchandisers, optimizes route plans, and escalates field risks and opportunities.
Main Responsibilities
- Achieve assigned sales volume, revenue and distribution targets by account and product category
- Visit stores according to agreed route plans and maintain productive relationships with store contacts
- Develop point-of-sale value by identifying growth opportunities, optimizing assortment, availability and stock levels
- Ensure correct assortment, shelf presence, pricing, displays and promotional execution in line with company standards
- Monitor sell-out, competitor activity and market developments; report opportunities and issues to Area Sales Manager
- Functionally coordinate and coach dedicated and shared merchandisers; escalate execution or performance gaps
Key Performance Indicators
- Net Sales volume and revenue achievement
- Weighted distribution and product on shelf availability
- Planogram compliance and quality of display execution
- Promotional compliance and sell-out performance
- Merchandiser execution score and reporting quality
Required Qualifications
- Education: Bachelor's degree in Sales, Business, Marketing or related field
- Experience: Minimum 3 years of field sales experience, preferably in FMCG and Modern Trade
- Languages: Fluent Arabic and good French; English is an advantage
- Tools: Good command of MS Office
Professional Competencies
- Modern Trade knowledge: Understanding of supermarkets, hypermarkets and in-store sales fundamentals
- Selling and negotiation: Strong skills in maintaining productive relationships with store contacts
- Communication: Clear reporting of opportunities, issues and execution gaps
- Organization and reporting: Strong skills in following route plans and submitting accurate reports
- Problem-solving: Identifies growth opportunities and resolves operational customer issues
- Field coordination: Coordinates and coaches merchandisers assigned to territory
BIC Leadership Behaviours
- Take Ownership: Proactive and able to work independently in a fast-paced field environment
- Deliver Results: Results-driven and focused on achieving assigned targets
- Champion Change: Identifies field risks and opportunities; triggers required actions
- Create Team Success: Coordinates and coaches merchandisers; maintains productive relationships
Additional Information
People Management: Functional coordination of dedicated and shared merchandisers assigned to the territory.
Travel: Regular field visits and domestic travel according to business needs.
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