General Manager (Hotel) - Casablanca, Morocco

General Manager (Hotel) - Casablanca, Morocco

The General Manager leads the hotel's strategy, people, operations and financial performance. The role protects the property's long-term value while creating warm, consistent and locally rooted guest experiences. Based in Morocco, the General Manager builds effective relationships with colleagues, guests, owners, brand partners, suppliers and relevant local stakeholders, and ensures the hotel operates in line with applicable requirements and company standards.

Strategy and business performance

• Set the annual business plan, operating priorities and measurable objectives with ownership and brand or management partners.
• Take accountability for revenue, profitability, cash flow, forecasting and budget discipline.
• Work with commercial leaders on pricing, distribution, sales, marketing and demand generation.
• Balance short-term results with guest satisfaction, colleague capability and the long-term condition of the asset.
• Use market, guest and financial insights to identify risks, opportunities and improvement plans.

Guest experience and brand

• Be visible and accessible to guests and personally support the resolution of sensitive or escalated concerns.
• Coordinate the guest journey across reservations, arrival, rooms, food and beverage, events, wellness and departure.
• Protect brand standards while expressing Moroccan culture and hospitality with care and authenticity.
• Review guest feedback and service indicators, and ensure recurring issues have owners and measured follow-through.

Operations and asset stewardship

• Lead the day-to-day operation of all hotel departments, with clear accountability, procedures and management coverage.
• Maintain a safe, clean and well-maintained environment, prioritizing preventive maintenance and capital needs.
• Maintain emergency, business continuity, incident reporting and crisis response plans.
• Work with ownership on capital planning, renovation priorities and project delivery.

People and culture

• Build and lead a capable executive committee, coach performance and develop succession plans for key roles.
• Create a respectful, inclusive and accountable workplace where colleagues are supported, heard and recognized.
• Ensure workforce plans, recruitment, training and engagement support the business plan.

Compliance, risk and responsible business

• Ensure appropriate controls and compliance with applicable Moroccan laws, permits, licenses and company policies.
• Oversee internal controls, purchasing, cash handling, inventory, fraud prevention and audit readiness.
• Promote responsible use of water, energy and materials, and respectful engagement with local communities and suppliers.

Owner, brand and stakeholder relations

• Maintain a transparent, trusted relationship with ownership, with timely and accurate reporting on performance, risks and decisions.
• Coordinate with brand, management company and regional teams to align plans, standards and support.
• Represent the hotel professionally with guests, business partners, tourism stakeholders and the local community.

Profile

• Substantial senior hotel leadership experience, ideally as General Manager or in a complex, full-service hotel.
• Luxury or upscale experience is strongly preferred.
• Fluency in Arabic, French and English is essential.
• Demonstrated ability to deliver sound financial results while maintaining service quality and asset standards.
• Experience leading multi-disciplinary teams, developing senior talent and building a strong service culture.
• Strong commercial judgment, financial literacy, negotiation skills and confidence presenting to ownership.
• Practical understanding of hotel safety, risk management, compliance and operational controls.
• Comfortable using property management, revenue, finance and guest feedback tools.

A bachelor's degree in hospitality management, business or a related discipline is preferred; equivalent relevant experience may be considered.