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Scalian

Marketing Content Operations Manager (CRM & Marketing Efficiency)

Casablanca

CDI / Temps pleinHybrideMarketing / CommunicationAutomobile

L’essentiel du poste

Résumé par Postule AI

Scalian is recruiting for a full-time, mixed-mode content management role in its CRM & Marketing Efficiency department, based in Casablanca, Morocco. The role acts as the operational hub for content operations: coordinating external creative agencies, validating HTML assets, adapting content across channels and keeping ex-PSA and ex-FCA communications brand-compliant across the EMEA / Enlarged Europe region. It also supports new channel rollouts and innovation workstreams aimed at increasing subscriptions and renewals of connected services.

Vos missions

  • Coordinate external creative and digital agencies to deliver HTML assets on time, aligned with brand guidelines and conversion features.
  • Act as operational content manager for selected ongoing campaigns and channels, ensuring quality control and brand compliance.
  • Perform QA on agency deliverables (rendering, tracking links, accessibility) and translate campaign briefs into technical requirement sheets.
  • Manage the multi-stakeholder content validation loop with internal brand guardians to secure sign-off before deployment.
  • Support testing and rollout of new channels, such as in-app messaging, under the Marketing Efficiency department's supervision.
  • Participate in innovation workstreams such as GenAI-driven content adaptations and chatbot campaign deployment.

Profil recherché

  • You are comfortable coordinating external agencies and keeping production deadlines on track.
  • You are detail-oriented about brand compliance, HTML rendering, tracking links and accessibility.
  • You can turn campaign briefs into clear requirement sheets for technical and creative teams.
  • You are comfortable managing sign-off across several internal stakeholders.
  • You are interested in CRM campaigns and emerging channels such as in-app messaging.

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Role Overview

The CRM & Marketing Efficiency department is seeking an external Managed Service to act as the operational hub for content operations. The role covers agency coordination, HTML and asset validation, channel adaptation and brand compliance for ex-PSA and ex-FCA communications across the Enlarged Europe region (EMEA scope).

The department’s mission is to propose and execute communication strategy to increase subscriptions and renewal of connected services. The team oversees CRM campaign coordination, data analysis and traffic management of the Service Store.

Main Missions

  • Creative asset & agency coordination: Coordinate with external creative and digital agencies to deliver HTML assets on time, aligned with brand guidelines and key conversion features (CTAs, rich media).
  • Channel & content operations: Act as operational content manager for selected ongoing campaigns and communication channels, ensuring quality control and brand compliance.
  • New channel deployment & rollout: Support the implementation, testing and optimization of newly introduced channels (e.g., in-app messaging, advanced digital formats) under the supervision of the Marketing Efficiency department.
  • Project support: Take part in operational workstreams for innovation projects (such as GenAI-driven content adaptations and chatbot campaign deployment).

Activities

  • Requirement briefing: Translate campaign briefs into clear technical and brand requirement sheets for external HTML-producing agencies.
  • Review & QA: Perform quality assurance on agency deliverables (rendering, tracking links, accessibility) and brand alignment before approval.
  • Process tracking: Maintain day-to-day operational tracking with external partners to meet production deadlines and milestones.
  • Content curation & adaptation: Oversee the operational curation, localization and adaptation of content based on pre-defined brand strategies.
  • Validation workflow: Manage the multi-stakeholder content validation loop with internal brand guardians to secure sign-off before campaign deployment.
  • Operational rollout support: Support the technical setup and execution of emerging or pilot channels (e.g., in-app messaging, push-to-chat workflows) as defined by the marketing roadmap.
  • Format localization: Adapt approved core copy and assets to fit channel constraints, UI formats and tone-of-voice guidelines.

Location

Casablanca, Casablanca-Settat, Morocco. Work mode: mixed. Contract type: full-time.

About Scalian

Scalian is a multinational engineering consulting firm with over 35 years of experience and nearly 5,500 specialists across 11 countries. People are at the heart of its priorities.

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