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Scalian

Tactical CRM Campaign Management (EMEA)

Casablanca

CDI / Temps pleinHybrideMarketing / CommunicationAutomobile

L’essentiel du poste

Résumé par Postule AI

Full-time, mixed work mode role based in Casablanca, Morocco, with Scalian, a multinational engineering consulting firm. The external provider will handle end-to-end operational execution, tracking and continuous improvement of tactical (promotional, seasonal and ad-hoc) CRM campaigns across the Enlarged Europe / EMEA region. Responsibilities include multi-channel campaign delivery (Email, Push, SMS, IVM) for ex-PSA and ex-FCA brands, performance reporting, process optimization and governance of the SWX CRM EE tactical contact plan.

Vos missions

  • Coordinate and execute tactical multi-channel CRM campaigns (Email, Push, SMS, IVM) for ex-PSA and ex-FCA brands, respecting SLAs and launch dates.
  • Monitor campaign performance systematically and produce regular operational and performance reports.
  • Propose and implement process enhancements to reduce Time-to-Market and improve campaign conversion and engagement.
  • Support maintenance and execution of the SWX CRM EE tactical contact plan, avoiding audience fatigue and contact overlaps.
  • Coordinate quarterly tactical campaign roadmaps across internal stakeholders, agencies, and CRM platforms.
  • Act as the central operational hub, aligning Content Teams and Connectivity Area Managers on validation schedules and timelines.

Profil recherché

  • You have experience running multi-channel CRM campaigns across Email, Push and SMS.
  • You can track campaign performance and turn results into regular operational and performance reports.
  • You are comfortable coordinating tight launch timelines and unblocking issues across agencies, content teams and CRM platforms.
  • You are motivated by process improvement that shortens Time-to-Market and lifts engagement and conversion.

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About Scalian

Scalian is a multinational engineering consulting firm with over 35 years of experience and nearly 5,500 specialists across 11 countries. It provides expertise in Operations and Technology and Information Technology to industries including aerospace, defense, railways, and energy.

At Scalian, people are at the heart of its priorities, offering a collaborative and supportive environment where you can achieve your professional goals.

Job Description

Main mission

The external provider will be responsible for the end-to-end operational execution, tracking, and continuous improvement of all tactical (promotional, seasonal, and ad-hoc) CRM campaigns across the Enlarged Europe / EMEA region.

Key responsibilities

  • Tactical Campaign Delivery: Coordinate and execute tactical multi-channel campaigns (Email, Push Notifications, SMS, IVM) for ex-PSA and ex-FCA brands, respecting agreed SLAs and target launch dates.
  • Performance Tracking and Analytics: Monitor campaign performance systematically and produce regular operational and performance reports.
  • Operational Optimization: Proactively propose and implement process enhancements to minimize Time-to-Market (TTM) and improve campaign conversion and engagement.
  • Tactical Contact Plan Governance: Support the operational maintenance and execution of the SWX CRM EE tactical contact plan, avoiding audience fatigue and contact overlaps.

Activities

  • Coordinate quarterly planned tactical campaign roadmaps across all relevant internal stakeholders, agencies, and CRM platforms.
  • Prepare and dispatch all required operational assets, targeting matrices, and campaign parameters to guarantee on-time launches.
  • Manage fast-track resolution of operational blockers to protect campaign launch dates.
  • Act as the central operational hub, interfacing with Content Teams and Connectivity Area Managers to align on validation schedules and delivery timelines.
  • Deliver scheduled monthly performance reviews.
  • Recommend and roll out continuous optimizations to increase reach (contact rate), engagement (open/click rate), and subscription/renewal conversions.
  • Enforce rules, channel allocation, and customer journey logic within the tactical contact plan, coordinating with brand-specific CRM teams to ensure policy compliance across tools.

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