Pavago

Paid Media Specialist – Google Ads & Meta Ads

Maroc

CDI / Temps pleinTélétravail3–5 ansAnglaisMarketing / CommunicationCabinet de recrutement

L’essentiel du poste

Résumé par Postule AI

Pavago seeks a Paid Media Specialist to manage paid advertising strategy and execution across Google Ads, Meta Ads, and other platforms. This strategic role requires 3+ years of hands-on experience managing campaigns with budgets of $50,000+, optimizing for lead generation and customer acquisition. You'll own campaign strategy, landing page optimization, performance analysis, and reporting while working remotely in a data-driven, performance-focused environment.

Vos missions

  • Plan, launch, and optimize Google Ads campaigns (Search, Display, PMax, LSA) and manage keyword research, bid strategies, and ad copy
  • Build and optimize Meta Ads campaigns across Facebook and Instagram for brand awareness, lead generation, and remarketing
  • Conduct A/B testing on landing pages using platforms like Unbounce and Instapage to improve conversion rates
  • Build weekly and monthly performance reports tracking CPL, CPA, ROAS, CVR, and CTR with actionable recommendations
  • Monitor budgets, campaign pacing, and advertising spend while managing monthly budgets of $50,000+
  • Collaborate with marketing leadership and creative teams to optimize ad copy, imagery, and video assets

Profil recherché

  • You think in terms of business outcomes and ROI rather than vanity metrics
  • You proactively identify optimization opportunities and treat advertising budgets as your own investment
  • You have proven experience managing large-scale paid media campaigns with significant budgets
  • You thrive in fast-paced, data-driven environments and stay current with platform updates
  • You're comfortable working independently in a remote setting with strong communication skills

Généré automatiquement à partir de l’offre. Postule AI peut se tromper : vérifiez auprès de l’employeur.

About the Role

Pavago is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is a strategic, hands-on role focused on driving measurable business growth through continuous testing, optimization, and data-driven decision-making.

Key Responsibilities

  • Google Ads Management: Plan, launch, and optimize campaigns across Google Search, Display, Performance Max (PMax), and Local Services Ads (LSA). Manage keyword research, match types, negative keywords, bid strategies, and ad copy.
  • Meta Ads Management: Build and optimize campaigns across Facebook and Instagram for brand awareness, lead generation, and remarketing. Manage custom audiences, lookalike audiences, and retargeting campaigns.
  • Landing Page Optimization: Work with platforms like Unbounce and Instapage to conduct A/B testing on headlines, CTAs, forms, and layouts to improve conversion rates.
  • Performance Analysis & Reporting: Build weekly and monthly performance reports monitoring CPL, CPA, ROAS, CVR, and CTR. Identify trends, optimization opportunities, and present actionable recommendations backed by data.
  • Budget & Campaign Management: Monitor budgets, campaign pacing, and daily performance. Manage monthly advertising budgets of $50,000+.
  • Collaboration: Work closely with marketing leadership and creative teams to optimize ad copy, imagery, and video assets.

Required Experience & Skills

  • 3+ years of hands-on paid media management experience
  • Proven expertise managing Google Ads (Search, Display, PMax, LSA) and Meta Ads campaigns end-to-end
  • Strong analytical and problem-solving abilities with proven ability to optimize campaigns based on performance data
  • Experience managing multiple campaigns simultaneously and monthly advertising budgets of $50,000+
  • Excellent written and verbal English communication skills
  • Comfortable working independently in a remote environment

Nice-to-Have Skills

  • Experience in home services, B2B, or local service businesses
  • Familiarity with HubSpot, CallRail, CRM platforms, or call tracking systems
  • Experience supporting multi-location businesses or franchise organizations
  • Basic HTML and CSS knowledge for landing page updates

What Success Looks Like

You'll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend. Key metrics include CPL, CPA, ROAS, CVR, CTR, lead quality, revenue contribution, and budget efficiency.

Work Environment

Fully remote role with U.S. business hours. You'll work in a fast-paced, performance-focused environment with long-term growth opportunities into Senior Paid Media Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media roles.

Mise en forme par Postule ·

Signaler un problème