Job Overview
The Product Business Specialist drives product-related business growth by identifying opportunities, supporting new product development (NPD), and providing technical and market insights. This role bridges engineering, sales, and customers to ensure product competitiveness and market alignment.
Main Responsibilities
- Conduct market trend analysis, competitor product evaluation, and customer requirement assessment; maintain competition database for strategic decisions
- Drive product adoption initiatives and competition replacement strategies while collaborating with Account Managers on new business opportunities
- Work with Sales and Engineering teams to define NPD opportunities, support TERP forecasting, and provide technical input during development phases
- Serve as primary liaison for product inquiries, support field engineers and customer service teams, and conduct on-site visits for feedback validation
- Establish and monitor KPIs for product performance, conversion rates, and NPD success; prepare regular reports on market trends and business metrics
Required Qualifications
- Engineering or Master's degree in Electrical, Electronics, Industrial, Business, or related field
- Over 5 years of proven success in product management, business development, or strategic sales
- Strong understanding of product development processes and market analysis
- Business acumen with ability to drive pricing strategies and optimize margins
- Proficiency managing multiple priorities across diverse markets and cultures
- Exceptional interpersonal and influencing abilities with cross-functional collaboration experience
- Fluency in English
Core Competencies
Integrity, Accountability, Inclusion, Innovation, Teamwork
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