Purpose and Overall Relevance
This role is critical to supporting the profitability of the business for EMC DTC Morocco by focusing on allocation, in-season trading, inventory management, and maximizing profit through agile, data-driven decision-making across the Value stores and Ecom platform. The role will contribute to the execution of commercial strategies, leveraging smart and comprehensive views of marketplace trends and trading performance. It emphasizes quick action to capitalize on opportunities, driving revenue and margin improvement across the EMC DTC business, which includes Retail & Ecom.
Pre-Season Strategy & OTB Planning
- Translate the seasonal brand and commercial strategy into clear channel-level range and allocation assortment plans for the market and store clusters.
- Partner closely with Planning and Buying to align pre-season assumptions on demand, launch depth, phasing, stock turns and sell-through targets.
- Support the development of seasonal OTB and intake plans by providing market-specific allocation and availability insights across channels.
- Define success metrics for launches, seasonal conversion and key campaign moments, ensuring clarity ahead of season start.
In-Season Trading
- Monitor daily and weekly sales performance to identify opportunities for quick action on fast-selling products and mitigate risks on slow-moving inventory.
- Execute launches, seasonal conversion and key campaign moments, ensuring clarity ahead of the trade moment.
- Develop and execute in-season trading strategies to capture demand at optimal margins and outpace competitors in key categories.
- Lead markdown, promotion and replenishment decisions to maximize sell-through and profitability.
- Drive inventory clearance strategies to maintain healthy stock levels across retail & e-commerce channels.
- Collaborate with cross-functional teams to align inventory movement with consumer demand and market trends.
- Ensure alignment of stock allocations and replenishments with channel-specific performance goals.
- Implement pricing strategies that drive profitability while maintaining competitiveness.
- Build scalable foundations for future growth by implementing best practices and innovative solutions.
- Contribute to the development of key planning reports and be responsible for their implementation and adoption in channels.
Cross-Functional Collaboration
Work closely with Planning, Buying, Finance, Demand planning, SCM & operations teams to ensure alignment of trading actions with broader business strategies.
Key Relationships
- Planning
- Buying
- Operations
- Brand
- Finance
- Supply Chain
- Franchise sales
- EM Hub Merchandising, Ecom & Franchise team
Knowledge, Skills and Abilities
- High degree of commercial and business acumen
- Strong time-management, planning and organizational skills
- Ability to multi-task in a dynamic environment and challenge the status quo
- Leadership and influencing skills
- Advanced user of MS Office suite of products
- Fluent in English
- Advanced knowledge of Retail Management Systems
- Strong analytical skills
- Structured, organized and process-oriented
- Attention to detail, as errors in analysis will have a crucial impact on the business
- Ability to work effectively within a team environment and under pressure
Requisite Education and Experience / Minimum Qualifications
University degree in business, Finance or Merchandising.
Merchandising experience: minimum 3 years.
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