Associate Manager, Modern Market Key Account - Morocco

About the Role

Join BIC World as an Associate Manager for Modern Market Key Accounts in Morocco. You will drive sales growth, manage strategic customer relationships, and lead field execution across assigned key accounts in the Modern Mass Market channel. This role combines commercial strategy, financial management, and field team leadership to deliver measurable business results.

Main Responsibilities

Sales, OIS and Business Growth

• Deliver monthly, quarterly and annual volume, OIS, net sales, profitability and sales fundamentals targets for assigned accounts and product segments.
• Build account forecasts, monitor sell-in and sell-out performance, and implement timely corrective actions.
• Identify opportunities to expand listings, assortment, distribution, category penetration and market share.
• Monitor shopper, customer, competitor and market dynamics and translate insights into actionable plans.

Financial and Commercial Management

• Manage customer profitability, trade terms, promotional investments and budgets in line with approved objectives.
• Evaluate promotional effectiveness and return on investment, recommending improvements to pricing and activation plans.
• Track account receivables, claims and deductions in partnership with Finance.

Key Account Management

• Develop and execute annual account strategies and Joint Business Plans aligned with BIC priorities and customer objectives.
• Lead negotiations on annual agreements, commercial terms, listings, promotions and in-store activations.
• Build productive relationships across buying, merchandising, category, supply and finance contacts within each customer.

In-Store Execution and Field Team Leadership

• Secure optimal assortment, planogram compliance, on-shelf availability, pricing and promotional execution.
• Directly manage, coach and develop merchandisers supporting assigned key accounts.
• Conduct regular store visits and work with field and merchandising teams to close execution gaps.
• Organize and optimize routing and store coverage for assigned territories.

Required Qualifications

Professional Skills

• Strong understanding of Modern Mass Market customers, commercial drivers and in-store execution challenges.
• Proven negotiation capability across annual agreements, listings, promotions and trade terms.
• Strong financial acumen including profitability, budget and promotion ROI management.
• Analytical, structured and results-driven with ability to manage complexity and multiple priorities.
• Excellent written and verbal communication and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint and Word; CRM or sales planning tools experience desirable.

Personal Skills

• Customer-focused, collaborative and able to build strong internal and external relationships.
• Self-motivated, proactive, resilient and accountable for delivering commitments.
• Field leadership capability with ability to mobilize, coach and develop teams.
• Comfortable working in fast-paced, constantly changing environments with frequent travel.

Experience and Education

• 4–7 years of sales or key account management experience, preferably in FMCG or consumer packaged goods.
• Demonstrated experience managing strategic Modern Mass Market accounts and cross-functional customer initiatives.
• Proven experience managing, coaching and developing field teams with accountability for performance.
• Bachelor's degree in Business, Commerce, Marketing or related field.
• Fluent in Arabic and French; good professional English.
• Valid driving licence required.