Business Development Representative - Casablanca
Generate and qualify new business opportunities across the French-speaking African region, in line with the company's overall commercial strategy. This on-site role combines proactive outbound prospecting with inbound lead follow-up and requires close collaboration with Sales, Marketing and other internal teams.
Main Responsibilities
- Lead generation and prospecting: identify and develop new business opportunities through outbound prospecting, market research, databases, digital channels and events.
- Lead qualification: engage prospective customers to understand their needs and challenges, and qualify leads against agreed criteria.
- Outbound and inbound engagement: run outreach by phone, email and social media, and respond to and qualify inbound enquiries.
- Sales opportunity development: convert qualified prospects into meetings, discovery calls or other sales opportunities for the relevant sales team.
- Sales and marketing collaboration: execute lead-generation initiatives with Sales and Marketing and provide feedback on lead quality and market activity.
- CRM and reporting: maintain accurate records in the CRM and report on prospecting activity, pipeline contribution and agreed KPIs.
Position Requirements
- Experience in business development, sales, lead generation or a similar customer-facing role.
- Fluent in French and English, both written and spoken.
- Strong communication, presentation and interpersonal skills.
- Comfortable with outbound prospecting, cold calling, email outreach and social selling.
- Good understanding of CRM systems and ability to maintain accurate sales activity records.
- Strong organizational and time-management skills.
- Results-oriented and proactive, comfortable working towards activity and pipeline targets.
- Knowledge or experience of the North African or French-speaking African market is an advantage.
Education and Experience
- Bachelor's degree in Business, Marketing, Sales, Communications or a related field.
- At least 3 years of industry-related experience.
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