Hyatt

Director of Sales & Marketing

Casablanca

CDI / Temps pleinSur siteLicence / Bac+3AnglaisCommercial / VenteTourisme / Hôtellerie

L’essentiel du poste

Résumé par Postule AI

Hyatt is seeking a Director of Sales & Marketing for a hotel in Casablanca, Morocco. This full-time, on-site executive role leads the hotel's sales, marketing, revenue generation and business development strategies to grow occupancy, ADR, market share and profitability. The director oversees Corporate, MICE, Leisure, Travel Trade, Group and Digital Sales, leads and develops the sales and marketing team, and presents results to the Executive Committee.

Vos missions

  • Develop and execute sales strategies to achieve annual revenue targets, while leading and managing the Sales Team.
  • Build integrated marketing plans aligned with Hyatt brand standards and manage digital marketing, social media and email campaigns.
  • Work with the Revenue Management team to optimize pricing and distribution channels and monitor KPIs such as occupancy, ADR and RevPAR.
  • Recruit, coach and develop sales and marketing professionals, and set clear objectives and performance standards.
  • Prepare annual sales and marketing budgets and present performance reports and strategic recommendations to the Executive Committee.

Profil recherché

  • You have several years of senior sales and marketing leadership in international or upscale hotel brands.
  • You have hands-on knowledge of hotel revenue management and KPIs such as ADR, RevPAR and market share.
  • You enjoy building relationships with corporate accounts, travel agencies, tour operators and event planners.
  • You are comfortable with hotel systems such as Opera PMS and CRM tools, and with budgeting and financial reporting.
  • You are fluent in English and can lead, coach and develop a sales and marketing team.

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Director of Sales & Marketing

The Director of Sales & Marketing leads the hotel's sales, marketing, revenue generation and business development strategies. This role drives topline revenue growth by maximizing occupancy, Average Daily Rate (ADR), market share and overall profitability, while ensuring alignment with Hyatt's brand standards and commercial objectives.

The role oversees all sales segments, including Corporate, MICE, Leisure, Travel Trade, Group and Digital Sales, while developing innovative marketing initiatives to strengthen brand awareness and market positioning.

Key Responsibilities

Sales Leadership
  • Develop and execute comprehensive sales strategies to achieve annual revenue targets.
  • Lead and manage the Sales Team to maximize performance and productivity.
  • Identify new business opportunities across Corporate, Government, MICE, Consortia, Leisure, and Wholesale segments.
  • Maintain strong relationships with key clients, travel agencies, tour operators, event planners, and corporate accounts.
  • Conduct regular sales calls, client presentations, and site inspections.
  • Participate in trade shows, networking events, and industry conferences.
Marketing & Brand Management
  • Develop and implement integrated marketing plans aligned with Hyatt brand standards.
  • Manage digital marketing campaigns, social media presence, email marketing, and online reputation.
  • Collaborate with Hyatt regional marketing teams on promotional initiatives.
  • Monitor competitor activities and market trends to identify opportunities and threats.
  • Ensure consistency in brand messaging and communication across all channels.
Revenue Management & Commercial Strategy
  • Work closely with the Revenue Management team to optimize pricing strategies and distribution channels.
  • Analyze market intelligence, demand forecasts, and booking trends.
  • Monitor key performance indicators including Occupancy, ADR (Average Daily Rate), RevPAR (Revenue per Available Room), Market Penetration Index (MPI) and Revenue Generation Index (RGI).
  • Develop action plans to increase market share and profitability.
Leadership & Team Development
  • Recruit, coach, and develop high-performing sales and marketing professionals.
  • Establish clear objectives and performance standards.
  • Foster a culture of accountability, teamwork, and continuous improvement.
  • Conduct regular performance reviews and succession planning initiatives.
Budgeting & Reporting
  • Prepare annual sales and marketing budgets.
  • Monitor expenses and ensure optimal return on investment.
  • Produce weekly, monthly, and quarterly commercial performance reports.
  • Present results and strategic recommendations to the Executive Committee.

Education

  • Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
  • Master's Degree or MBA preferred.

Experience

  • Minimum 8-10 years of progressive experience in hotel sales and marketing.
  • At least 5 years in a senior leadership role within an international hotel brand.
  • Proven experience managing large-scale luxury or upscale hotel operations.

Skills & Competencies

  • Strong leadership and people management skills.
  • Excellent negotiation and business development capabilities.
  • Advanced knowledge of hotel revenue management principles.
  • Strong analytical and financial acumen.
  • Exceptional communication and presentation skills.
  • Proficiency in CRM systems, Delphi, Opera PMS, Cvent, and Microsoft Office Suite.
  • Fluency in English; additional languages are an asset.

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