Hyatt

Director of Sales & Marketing

Casablanca

CDI / Temps pleinSur siteLicence / Bac+3AnglaisCommercial / VenteTourisme / Hôtellerie

L’essentiel du poste

Résumé par Postule AI

Hyatt is seeking a Director of Sales & Marketing for a hotel in Casablanca to lead sales, marketing, revenue generation, and business development. The role aims to drive topline revenue growth by maximizing occupancy, ADR, market share, and profitability while aligning with Hyatt brand standards. It oversees all sales segments (Corporate, MICE, Leisure, Travel Trade, Group, Digital Sales), leads the sales team, manages marketing initiatives, works with Revenue Management, and presents results to the Executive Committee. The posting requires 8-10 years of progressive hotel sales and marketing experience, including senior leadership in international hotel brands, and fluency in English.

Vos missions

  • Develop and execute sales strategies to achieve annual revenue targets, and lead and manage the Sales Team.
  • Oversee all sales segments, including Corporate, MICE, Leisure, Travel Trade, Group, and Digital Sales, and maintain key client relationships.
  • Develop integrated marketing plans aligned with Hyatt brand standards and manage digital marketing, social media, and email campaigns.
  • Work with the Revenue Management team to optimize pricing and distribution, and monitor KPIs such as Occupancy, ADR, RevPAR, MPI, and RGI.
  • Prepare annual sales and marketing budgets, produce commercial performance reports, and present results to the Executive Committee.
  • Recruit, coach, and develop high-performing sales and marketing professionals, including succession planning.

Profil recherché

  • You have 8-10 years or more of progressive hotel sales and marketing experience
  • You have led large-scale luxury or upscale hotel operations
  • You bring strong hotel revenue management knowledge and KPI-driven commercial strategy
  • You are a strong people leader who coaches and develops high-performing teams
  • You are fluent in English

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Director of Sales & Marketing

The Director of Sales & Marketing leads the hotel's sales, marketing, revenue generation, and business development strategies. This role drives topline revenue growth by maximizing occupancy, Average Daily Rate (ADR), market share, and overall profitability, while ensuring alignment with Hyatt's brand standards and commercial objectives.

The role oversees all sales segments, including Corporate, MICE, Leisure, Travel Trade, Group, and Digital Sales, while developing marketing initiatives to strengthen brand awareness and market positioning.

Key Responsibilities

Sales Leadership
  • Develop and execute comprehensive sales strategies to achieve annual revenue targets.
  • Lead and manage the Sales Team to maximize performance and productivity.
  • Identify new business opportunities across Corporate, Government, MICE, Consortia, Leisure, and Wholesale segments.
  • Maintain strong relationships with key clients, travel agencies, tour operators, event planners, and corporate accounts.
  • Conduct regular sales calls, client presentations, and site inspections.
  • Participate in trade shows, networking events, and industry conferences.
Marketing & Brand Management
  • Develop and implement integrated marketing plans aligned with Hyatt brand standards.
  • Manage digital marketing campaigns, social media presence, email marketing, and online reputation.
  • Collaborate with Hyatt regional marketing teams on promotional initiatives.
  • Monitor competitor activities and market trends to identify opportunities and threats.
  • Ensure consistency in brand messaging and communication across all channels.
Revenue Management & Commercial Strategy
  • Work closely with the Revenue Management team to optimize pricing strategies and distribution channels.
  • Analyze market intelligence, demand forecasts, and booking trends.
  • Monitor key performance indicators including Occupancy, ADR, RevPAR (Revenue per Available Room), Market Penetration Index (MPI), and Revenue Generation Index (RGI).
  • Develop action plans to increase market share and profitability.
Leadership & Team Development
  • Recruit, coach, and develop high-performing sales and marketing professionals.
  • Establish clear objectives and performance standards.
  • Foster a culture of accountability, teamwork, and continuous improvement.
  • Conduct regular performance reviews and succession planning initiatives.
Budgeting & Reporting
  • Prepare annual sales and marketing budgets.
  • Monitor expenses and ensure optimal return on investment.
  • Produce weekly, monthly, and quarterly commercial performance reports.
  • Present results and strategic recommendations to the Executive Committee.

Requirements

Education
  • Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
  • Master's Degree or MBA preferred.
Experience
  • Minimum 8-10 years of progressive experience in hotel sales and marketing.
  • At least 5 years in a senior leadership role within an international hotel brand.
  • Proven experience managing large-scale luxury or upscale hotel operations.
Skills & Competencies
  • Strong leadership and people management skills.
  • Excellent negotiation and business development capabilities.
  • Advanced knowledge of hotel revenue management principles.
  • Strong analytical and financial acumen.
  • Exceptional communication and presentation skills.
  • Proficiency in CRM systems, Delphi, Opera PMS, Cvent, and Microsoft Office Suite.
  • Fluency in English; additional languages are an asset.

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