Local Sales Promoter – Casablanca (12-Month Fixed-Term Contract)

Function

This job falls within the company development strategy defined by the Sales Department, in line with the general policy of the company.

Fixed-term contract: 12 months

Main goal

The role assists the Area Sales Manager in:

• Coordinating the launch of new varieties
• Managing the product range and supporting sales actions
• Monitoring the market
• Challenging forecasts for new varieties
• Leading the development actions of distributors
• Making proposals to implement actions when needed (distribution, price, margin, etc.)

Job description

General mission

Evaluate products and participate in their commercial launch with the contribution of the distributor.

Specific activities

General activities

Assist the Area Sales Manager with the following:

• Provide the information needed to establish the 5-year development mid-term plan, fill in the plan for the area, and help establish first-year sales forecasts (by distributor for volume, quality and timelines) for new varieties in DV1 and DV2 phases.
• Define the trial strategy and trial plan, and schedule and coordinate development trials DV1 and DV2 (and T3 where the company has employees) with each distributor, with the objectives to:
  • judge agronomic performance and adaptability of a variety versus leading market varieties;
  • evaluate adaptability to the target distribution and consumption chains;
  • start identifying competitive advantages, selling points and hurdles to overcome.
• Allocate seed sample availability for each variety for development trials within the area and segment.
• Carry out and update market research studies (segmentation, competition analysis, tracking of dynamic forces driving change) to continuously improve market knowledge by client type.
• Develop selling points at the local level, according to the positioning given by marketing.

Contributory activities

• Give specific feedback to the manager before NPI meetings.
• Collaborate with the Area Sales Manager and distributors on all launch plans, promotional events and actions.
• Implement the cobranding action plan with distributors.
• Implement and follow T3 trials to support research activity.

Managerial hierarchy and collaborative relations

The role reports to the manager, who provides support in case of difficulties and during special events, and assists in decision-making. The role has autonomy to perform specific duties with flexibility, as delegated by management.

The role works mainly in close collaboration with product managers and the marketing department of the BU, and with crop specialists (if any). It also works closely with external customers, official and technical bodies, and any required service providers.

Assessment criteria for expected results

• Quantitative and qualitative: set during the annual interview, in line with the sales management KPIs regarding growth.
• Control frequency and resources: at least once a year during the annual interview, and periodically according to the sales department reporting and monitoring dashboard.

Specific characteristics of the role

Knowledge required

• Listening to customers
• Technical knowledge of the field and the plant seed business
• Knowledge of the market and customers
• Regulation (registration, protection) and legislation
• Knowledge of IT tools and applications used in the business
• English is essential

Competencies and skills

Education

Bachelor degree in agronomy, sales, business, marketing or similar.

Professional abilities

• Ensuring customer relationships
• Organization, planning, priority management and coordination
• Analysis and synthesis
• Leadership and team spirit
• Commercial spirit
• Professional autonomy and mobility
• Thoroughness and reliability
• Pro-activeness

Personality

• Responsive
• Openness
• Positive attitude