Associate Manager, Modern Market Key Account – Casablanca, Morocco

Join BIC World, a community of brands creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. This Associate Manager role leads sales, profitability and in-store execution for assigned Modern Mass Market key accounts in Casablanca, Morocco, and manages the merchandising team that supports them.

Main Responsibilities

Sales, OIS and business growth

• Deliver monthly, quarterly and annual volume, OIS, net sales, profitability and sales targets for assigned accounts and product segments.
• Build account forecasts, monitor sell-in and sell-out performance, and implement timely corrective actions.
• Identify opportunities to expand listings, assortment, distribution, category penetration and market share.
• Monitor shopper, customer, competitor and market dynamics, and turn insights into actionable plans.

Financial and commercial management

• Manage customer profitability, trade terms, promotional investments and budgets in line with approved objectives.
• Evaluate promotional effectiveness and ROI, and recommend improvements to pricing, assortment and activation plans.
• Track account receivables, claims and deductions, partnering with Finance to ensure timely resolution and collection.

Key account management

• Develop and execute annual account strategies and Joint Business Plans aligned with BIC priorities and customer objectives.
• Lead negotiations on annual agreements, commercial terms, listings, promotions and in-store activations.
• Coordinate launches, promotional calendars, orders and supply requirements with internal teams and customer platforms.
• Prepare regular business reviews and communicate customer risks, opportunities and actions to the Modern Mass Market Manager.

In-store execution and cross-functional collaboration

• Secure optimal assortment, planogram compliance, on-shelf availability, pricing and promotional execution.
• Improve numeric and weighted distribution, share of shelf, share of feature and share of display across assigned accounts.
• Partner with Marketing, Trade Marketing, Supply Chain, Finance and Customer Service to deliver customer commitments.

Field force management

• Directly manage, coach and develop the merchandisers supporting assigned key accounts, including dedicated and mutualized resources.
• Organize and optimize routing and store coverage, and allocate merchandising resources by store potential and priorities.
• Conduct regular field coaching and joint store visits, assess execution quality, and implement improvement plans where needed.

Key Performance Indicators

• Volume, OIS, net sales growth and profitability for assigned key accounts.
• Joint Business Plan delivery, annual agreements, listings, promotion effectiveness and customer satisfaction.
• Numeric and weighted distribution, on-shelf availability, share of shelf, feature and display, and promotional compliance.
• Trade investment effectiveness, budget compliance, and account receivables and deductions resolution.
• Field coaching, merchandiser development, productivity and execution quality.
• Forecast accuracy, reporting quality, deadline compliance and cross-functional collaboration.

Candidate Profile

Professional skills

• Strong understanding of Modern Mass Market customers, category dynamics and in-store execution challenges.
• Proven negotiation capability across annual agreements, listings, promotions, pricing, events and trade terms.
• Strong financial acumen, including profitability, budget, trade investment and promotion ROI management.
• Proficiency in Microsoft Excel, PowerPoint and Word; experience with CRM or sales planning tools is desirable.
• Experience in managing and coaching field teams.

Personal skills

• Customer-focused, collaborative, self-motivated, proactive and accountable for delivering commitments.
• Analytical, structured and results-driven, with strong problem-solving ability and attention to detail.
• Comfortable in a fast-paced, constantly changing environment, with strong field presence.

Experience and Qualifications

• 4–7 years of sales or key account management experience, preferably within FMCG or consumer packaged goods.
• Demonstrated experience managing strategic Modern Mass Market accounts and cross-functional customer initiatives.
• Demonstrated experience in managing, coaching and developing field teams.
• Experience with customer and market data, business analytics and promotional effectiveness is strongly preferred.
• Bachelor’s degree in Business, Commerce, Marketing or a related field.
• Fluent Arabic and French; good professional English.
• Valid driving licence required.

Additional Information

• Regular and frequent travel across assigned accounts and territories, with frequent store visits.
• Occasional schedule flexibility according to business needs, launches, commercial activations or promotional periods.