Business Development Senior Team Leader - Lead Generation

Casablanca

CDI / Temps pleinSur siteAnglais, FrançaisCommercial / VenteInformatique / IT

L’essentiel du poste

Résumé par Postule AI

Arrow Enterprise Computing Solutions is hiring a Business Development Senior Team Leader to lead a global Lead Generation team. This role focuses on driving pipeline growth through MQL to SQL conversion, managing and developing high-performing teams, optimizing processes, and collaborating with Sales and Marketing across regions. Based in Casablanca, Morocco, this full-time position requires 4+ years of IT/Tech sales experience, team management expertise, and fluency in English and French.

Vos missions

  • Lead, coach, and develop a global team of Lead Generation Specialists and SDRs focused on MQL to SQL conversion
  • Define and implement strategies to improve lead qualification, conversion rates, and pipeline generation
  • Own and optimize the end-to-end MQL to SQL process ensuring consistency across regions
  • Partner with Marketing on campaign performance, lead quality, and targeting strategies
  • Collaborate with Sales leadership to ensure smooth handoff of SQLs and strong pipeline conversion
  • Monitor and report on key performance metrics including conversion rates, pipeline value, and activity levels

Profil recherché

  • You have 4+ years of inside sales, lead generation, or business development experience in IT/Tech
  • You have proven success managing and scaling sales development or lead generation teams
  • You are fluent in both English and French and comfortable in global, multi-regional environments
  • You are data-driven, analytical, and passionate about optimizing conversion processes
  • You excel at cross-functional collaboration and stakeholder management

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About the Role

Arrow Enterprise Computing Solutions seeks an experienced and results-driven Business Development Senior Team Leader to lead our global Lead Generation team. You will drive pipeline growth by ensuring effective conversion of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), while building scalable processes and aligning closely with Sales and Marketing teams across regions.

Key Responsibilities

  • Lead, coach, and develop a global team of Lead Generation Specialists and SDRs focused on MQL to SQL conversion
  • Define and implement strategies to improve lead qualification, conversion rates, and pipeline generation
  • Own and optimize the end-to-end MQL to SQL process ensuring consistency across regions
  • Partner closely with Marketing to align on campaign performance, lead quality, and targeting strategies
  • Collaborate with Sales leadership to ensure smooth handoff of SQLs and strong pipeline conversion
  • Monitor and report on key performance metrics including conversion rates, pipeline value, speed to lead, and activity levels

What We're Looking For

  • 4+ years of experience in Inside Sales, Lead Generation, or Business Development within the IT/Tech industry
  • Proven experience managing and scaling high-performing sales development or lead generation teams
  • Strong track record of improving MQL to SQL conversion and generating qualified pipeline
  • Deep understanding of B2B sales cycles, particularly in IT solutions or services
  • Experience working in global or multi-regional environments
  • Strong analytical skills with the ability to interpret data and drive decisions
  • Excellent leadership, communication, and stakeholder management skills
  • Fluent in English and French (additional languages a plus)

What We Offer

  • Full permanent contract with social advantages (CNSS, CIMR, Health insurance)
  • Very good working atmosphere in a team of passionate collaborators
  • Work culture where you can make an impact
  • Dynamic environment with friendly work atmosphere
  • Interesting career development opportunities in a quickly growing environment
  • International organization recognized worldwide in its sector

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