Business Development Specialist, Schools & Tenders
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. This full-time, on-site role is based in Casablanca, Morocco.
Role overview
The Schools & Tenders Business Development Specialist develops BIC's presence in education and institutional procurement channels across Morocco. The role builds direct relationships with schools, education stakeholders and procurement decision makers, presents BIC stationery products and supports national school engagement initiatives.
The position coordinates with Sales, distributors and stationers to translate demand into product availability. It also monitors and qualifies public, semi-public, private and association-led tenders, and ensures timely access to technical and compliance documentation.
Main responsibilities
- School channel development: build and execute a national school coverage plan, deploy the National School Engagement Program and support the existing School Program.
- Public institutions partnerships: develop institutional relationships with the Ministry of Education, AREFs and Délégations Provinciales in priority cities.
- Demand conversion: map how priority schools source stationery, and coordinate with Sales and customers to improve availability of priority BIC products, especially ahead of Back-to-School.
- Tender monitoring: continuously monitor tender sources, qualify opportunities and coordinate technical sheets, samples, certificates and approved documentation.
- Institutional engagement: visit institutional buyers and specifiers, and support bid preparation, clarification and post-award handover.
- Performance and compliance: maintain accurate CRM records, track agreed KPIs and comply with tender rules, anti-bribery requirements and internal policies.
Key performance indicators
- School list presence and segment penetration depth, with year-on-year evolution
- Renewal rate of participating schools and new school partnerships signed
- Tender pipeline value, qualification quality, participation and win rate with zero compliance incidents
- Incremental school and tender sales contribution, measured with the responsible commercial teams
Qualifications and experience
- Education: Bachelor's or Master's degree in Business, Sales, Marketing, Commerce, Public Procurement or an equivalent field
- Experience: 3 to 5 years in field business development, institutional sales, education partnerships, tenders, B2B sales or a comparable influence-based role
- Languages: fluent Arabic and French, written and spoken; professional working proficiency in English
- Tools: MS Office (especially Excel and PowerPoint), CRM tools, opportunity trackers, tender portals and digital procurement platforms
Experience in FMCG, stationery, education, office supplies, pharmaceuticals or public procurement is an asset.
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